SEO tools have been in the digital marketing industry for as long as most SEOs can remember. The basic idea behind them is to make general operations easier and achieve much more than you could manually. Of course, all these tools come with a catch however and that might be their paid investments.

You will actually end up saving on a lot of costs of doing things manually when you go with pro tools as well. The initial investment might look a bit expensive but in the long run it all comes down to how much you need them. Plus, having access to reliable SEO tools will also help you launch your campaigns and run them much more efficiently.

Here are some of the most efficient reasons why you should be using pro SEO tools:

1: Do Critical Competitor Strategy Analysis

When entering the world of SEO strategy, you will be pitted against a whole barrage of competitors. If is also very easy to take the black hat SEO route that will eventually lead to some dark messy places. However, you can also do the competitor strategy analysis by staying white hat by using some of the best SEO tools.

The likes of SEMrush or Raven tools allow this particular step where you can dig deep into what you competitors are doing and what is working for them. With these, you can go far and beyond only seeing their numbers to a point where you can also identify their backlinks seeing where they are coming from and what pays the most traffic tribute.

Competitor Backlink Profile

Of course, one of the trickiest competitors spying techniques around is to see their backlink profile through the use of SEO tools. There is nothing under the belt here and you can actually analyze where their backlinks are coming from. Anchor texts, authorities of those sites and much more is always visible with SEO tools.

Once you know what sites are working for them in terms of backlinks, you can get in touch with those site managers for your own. This can save up so much time and effort that you would otherwise have to spend looking on the World Wide Web. It will only take some seconds for you to identify best possible backlinks sites.

Design Your Keyword Strategies

In addition to that, you can also use competitor’s analysis to generate best possible keywords for your site. SEO is largely considered to be a game of keywords and by seeing what ones are working for similar sites, you can do the whole thing much quicker.

With efficient SEO Tools, you can quickly identify all the new and existing keywords your competitors might be targeting. Adding these terms and phrases to your own SEO strategy will surely bring up quick results. Reach out to your market with these keywords and build a much stronger SEO strategy.

2: Automatic SEO Audits Save Much Time and Money

Comprehensive site SEO audits are not on essential but very influential for any business site helping managers iron out all the bugs and problems. Thorough SEO edits impart workable knowledge onto site managers that can make their jobs much easier. Unfortunately, with manual audits, you will be spending so much time and money that it will look kind of pointless.

Efficient SEO Tools can cut your time and effort so much that their cost investment will be more than justified. Screaming Frog for example is a free crawling tool that helps identify potential issues on your site. When you go with some even better paid tools, you will get so much better results. Some of the problems that can be potentially identified with SEO tools on your site include:

• Missing page titles
• Missing meta descriptions
• Orphaned pages
• Poor page depth
• Page load speeds error
• Page server errors
• Broken links and many more

SEMrush and Majestic are some of the best paid SEO tools that will automate the whole process completely. Easy to read reports are available that can be had with as little as $100 a month fee for these paid tools. These repots will justify their price investment pointing out exactly what needs to be improved on your site. You can build a solid SEO foundation with these tools for your site as well.

3: SEO Tools Help Find High-Converting Keywords

When it comes to your content and content marketing strategies, high-converting keywords are most significant. Looking for and finding the right keywords for your SEO and digital marketing campaigns can be the real difference makers. Simply identifying industry terms that might have a good search volume with low competition will not be enough.

Many other factors also play a vital role like user search intent. Are your potential users and targeted audiences searching for:

• Free information
• Solutions to specific problems
• A place to buy products

SEO Tools Can Help Find Keywords That:

• Your site is already ranking for and only need slight optimizations to bring much boosted results
• Are ranking for your site but in actuality you don’t want them to rank. With this information, you can have them removed from your strategy
• Are performing well and also have variations that might be worth your while as well

With this, you will be able to find out whether to optimize existing content or add new content in your site pages.

High-Converting Keywords

Buyer intent is pretty significant when it comes to targeting keywords. These ones tend to have highest conversion rates. Your site can have hundreds of hits with non-high-converting keywords but that would be no comparable to the success a small number of high-converting ones can bring.

For sites that might not intend to sell products or services right from their start, having these high-converting keywords would always be more supportive. With these, sites will surely get more attention from readers and users.

SEO Tools like Keyword Planner, SEMrush and MOZ Keyword Finder would help you get just the right and highest converting keywords for you site. You should make it a priority to target high-converting keywords first and then move towards low converting ones for better traffic flow.

4: Keep Track of SEO Progress and KPIs

Keeping track of SEO progress is a must have feature for all website owners and also managers. In fact, website owners only look at their rankings as a measure of SEO success. Most would probably be unfamiliar with all the other small wins and progresses. However, there are still many other standards and metrics that are worth considering. These being organic traffic and conversions primarily.

Manual calculations for these can be really tough. With SEO tools however, it all becomes a lot clearer and much easier to perform justifying whatever investment you have to put in for them. KPIs (Key Performance Indicators) you measure will also depend on your business models and goals. Some important ones are:

• Domain Authority
• Keyword Rankings
• Traffic Inflow
• Form Fills on Site
• Number of Active and Healthy Backlinks
• Sales Figures
• Click Throughs from various sources
• Social Media Comments and Activity
• Shares Across Various Platforms

Measuring progress simply becomes so much easier when you have professional SEO Tools like Google Analytics, SEMrush and some others. Raven is a tool that can help keep track for individual keywords and also monitor backlinks you are trying to establish. With tools, you will also always know whether you SEO efforts are paying off at all.

5: Data Visualization and Conceptualization

Contrary to popular belief, not all SEOs are good with numbers. This might be hard to believe since SEOs have to do so many calculations. However, even when you are not, SEO Tools can help you make sense of all your potentially unlimited data with data visualization. What is Data Visualization you ask?

Data Visualization:

Simply put, Data Visualization helps present data as a graph or chart. With these, you will not be deciphering heaps of data yourself and get a graphical representation that will always be much easier to understand. This is also a way to make sense of your data much more easily than you ever could with manual operations.

When mapping your SEO Progress over any period of time, data visualization is extremely helpful. Looking at facts like demographics or many other ones with SEO tools, you can get much better understanding with SEO tools like Google Analytics.

SEO Tools for Data Visualization

With SEO Tools, you will get graphical representation of your data with repots that will enable you to analyze data at a glance. When SEOs are explaining stuff to clients or website managers are taking a look at things for themselves, this comes very useful indeed. You have to keep in mind the fact that most website owners and mangers will not be so much SEO-literate.

TapClicks is a good SEO tool that offers robust marketing data virtualization that can be used to inform your SEO strategy and also communicate it with your clients at the same time. There are other SEO tools that help do so much more in so little time as compared to manual handling.

Are you looking for a professional SEO Agency that will help with all complex strategies for your business site? www.seo.com.pk is the best choice you have in the digital marketing arena. We have SEO Experts who not only have best knowledge of all SEO Tools but are also very efficient with all others SEO and Digital Marketing strategies. Contact now and get best SEO Friendly Web Development with digital marketing packages for your online businesses.