We have seen lots of changes in the year of 2015, and in fact these things have made the concept of Online Marketing and SEO a lot more different. Here we have witnessed changes like search engine’ algorithms which have eventually affected SERP in different ways. Websites with mobile friendliness have been given a priority; keyword stuffing does not work anymore. Same is the scenario with social networking sites. Facebook is going as a lead with live video streaming and timeline tweaks, and Twitter losing more audiences with a hold on share counts analytics. It is time for all digital marketing specialists to revise and restructure the new strategies for 2016 and onwards.

Quite interestingly we have witnessed that Google has started penalizing those websites or content pages which is not oriented for user, and created only to rank in the search engine results. So, you need to revamp or redesign your SEO strategies in new light and according to new requirements.

Go for Mobile Friendly Websites and Apps

Google has already started taking up the mobile friendly websites as a top priority from April 2015. An estimated number of 20 billion internet users have searched the websites and apps, using mobile phones. Even the websites with more downloaded apps have been prioritized in the searches. Now here we see one page dimension popular amongst website designers and search engines optimizers for the sake of providing maximum information to mobile users.

Visual Treat is Important with Best Images

The search engine dynamics have a paradigm shift, as per the usability and requirements of visitors. Here online marketing experts need to rethink that people tend to like those websites which are having flaunting images and the ones relevant with the product or services that website is about. So, you have to be careful in image selection as it will not only cater the visual sense of your prospect audiences but a factual alignment with your work will enhance its worth as well.

Time to Realize and Invest more on Social Media Marketing

Social Media preferences have changed over a span of time. Now facebook doesn’t show your high quality content without payments. The default setting would not work, and users will see in the ‘New Feed’ as a first priority for what page owners or profile carriers have paid. Even paying for your pages and content to be seen is not a guarantee of success in building a new list of users. Here quality content will work as a main reason to let you go a far better way towards imploring clients, and keeping their loyalty intact.

Local SEO is at new heights

The recent surveys by Google have suggested that people are rapidly moving towards search engine queries which are associated with ‘Area Names’. So, you need to consider the fact that local business listings optimization and the Google Maps optimization will work great in coming year. You have to suggest to clients to pay more attention and bucks for local SEO boost. It will work to let then earn better revenues as goals set for online marketing.   

Conclusion

Now we have got some rightful steps that need to be taken to supersede competitors on the world on online marketing or to say search engine optimization. All IT related personnel must understand this fact and make new strategies that will work according to new SEO and SMM algorithms. Here are introduced by new algorithms by search engines, and social media policies which we have observed in 2015. Based on these presumptions it is best to play in the Digital Marketing world with a safer side for a definite matter!