More Info
Blog Categories

The Real Truth behind Recent Search Ranking Drop – Broad Core Algorithm Update

[ Back to News Page ] Dated: 11-Oct-2018

Google is the world’s leading search engine and they have gotten there with a lot of effort and honest concerns to provide users quality search results that are not influenced by any black hat techniques and are solely based on website managers doing good things with their content and other relevant areas.

Their latest core update that was pushed back on 1st of August this year, is aimed at that core vision by Google as well. Not only does it aim to cut out any black hat SEO techniques that have been used in the past to get higher rankings without doing what you are supposed to do and taking the place of other website owners that maybe more Google terms and conditions compliant. Business website owners or SEO experts may have noticed a drop in their search ranking after this update took full effect. That is because Google revised their algorithms again with this update and aimed to make their coding even more secure for businesses and websites that followed the set rules and conditions.

Appropriately named, the latest Google Update is called the “Broad Core Algorithm Update” in the digital marketing community. A close Google connection, David Sullivan highlighting Google’s focus on quality in this update, which also directed that there is a 2% increase in value of keyword sue in H1 tag and at the same time it reduced by a staggering 9% when used in title tag.

This is clearly the company’s effort to make their algorithm more transparent across the board and put more effort of generic keyword usage. Other similar tactics also saw this core update drop rankings for even some of the compliant websites. However, adhering to these changes and incorporating them in your business websites can get the lost ranking back up providing your website all your users and visitor back again.