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Google Package Tracking Is Shaping Up to be The Next Big Thing in Ecommerce

[ Back to News Page ] Dated: 12-Dec-2019

Google Package Tracking is already getting a lot of hype. Shipping companies from around the world can now be part of this program through early access provided by Google. More good new emerges as online customers will now be able to track their shipments straight from Google homepage without having to dive into cumbersome websites and tracking methods.

What It Offers?

Shipping companies can now sing up and participate in Google’s package tracking program. This is however an early release allowing shipping companies to take advantage of it and test the whole functionality. At its core, the program will allow users and consumers to keep real-time track of their shipment in many parts of the world. Google eventually plans to incorporate all shipping companies around the world into this program allowing users easy track of shipments.

This Shakes Things!

Google is of course trying to dominate the ecommerce market with their new services. Their relatively new Google Shopping add-on is a part of this whole scheme. Now, they are making it count by introducing users to a new way of tracking their shipments. As more users will come aboard, people will come to know about Google’s presence as an ecommerce body as well. The likes of Amazon should get concerned with this new iteration by the search giant as they are opening up new markets for potential.

Room for Global Trend

Google is aiming to potentially partner with all or most shipping companies from around the world. By listing their company on Google and giving access to the tracking feature, companies will also many it easy for customers. Shipping websites or ecommerce ones might lose a fair share of traffic from people trying to know where their package is at. But the overall convenience provisioned is absolutely a blessing. Ecommerce is about to get even more easier and competitive challenging the way many people do shopping. This shapes up to be a global trend that is here to stay.

Zero-Click Search Boosted

Although this feature has been around for major domestic US based shipping companies for more than a decade. By incorporating more global companies, Google intends to make their websites an extension of their own platform. From the outset, this is looking to boost the zero-click search policy from Google that stems further into easing the whole experience for the user. Intelligent steps into the matter are now finally taking shape allowing platforms to build on user intent more efficiently.

Intricate Details About the Announcement

This announcement about Google package tracking came about on Thursday the 5th of December. Some more details about it include:

  • The early program is available to all shipping companies and carriers that comply with the eligibility criteria. All countries where Google Search is available officially can have their companies listed.
  • Participating companies and carries need to provide a RESTful JSON or XML API, which is required to return tracking information involved in placed orders. Google will provide guidelines to companies in order to reuse an existing API or also help them setup a new one if needed.
  • Google will also be looking for feedback from participating companies. This feedback aims to make this early program better in the final release.