Is your business have faith in social media marketing? So don’t waste your time, be ready to cope with increasing social media impact on your business in 2016.

Don’t worry; just sharpen your pens to give a strong reason to your audience by compelling social media content and posts, pins, tweets, image and videos. Most of the social media experts keeping bird’s eye on changing strategies of giant social media updates day by day to attract more visitors along with generate revenue/leads.

You, might be possible, are getting worry how to engage your targeted customers and generate leads by setting up advertising campaigns on social media? I ever urge to my clients don’t worry just update your social media pages through your business news, new products and discount offers as well. After all, audience are just human beings they also being attracted by images, graphics, videos, quotes and product punch line. You just need to find out the interest of your targeted audience what can directly effect to engage them. How you can be able to convert social media user into your potential customers?  No matter even social media plat form supports to keep up on the front line if your content is driving thousands of traffic.

Most Predicted Social Media Marketing Trends in 2016

• Authentic customer’s experience
• More analytical data
• Videos marketing, pod casting and live streaming
• Usage of Marketing app
• Mini screens are more important (mobile marketing)
• Proper SEO of social content

By keeping in mind, last years’ social media marketing trends for small business, we should be more cautious for sharing content. We’ll have to target our customers by category, age and sex; it would be very crucial part of next to search engine advertising such as Face Book has 76% of women 66% of man users. Which social media platform would generate maximum leads for brands? Face book advanced marketing would be the leader in 2016 or Twitter, Pinterest, Instagram, LinkedIn.

Latest Updates to Know before Starting next Social Media Advertising:

Facebook would be Leading Advertising Way next to Search Engines

No doubt, whether they are big or small businesses, 2 million advertisers are taking benefits from the Facebook advertising. Due to its innovations and better advertising facilities Facebook is getting smarter day by day in the heart of marketers. In 2015 it has reached 1.19 Million active users - increasing 17% per year that is the main reason Facebook is too big to avoid.

See some of the latest Facebook advertising updates.

Blue Tooth Beacons:  Bluetooth Beacons is one the newest features on the Facebook that really facilitate to the small business. Whenever people visit your business sites to check in at the same time like your business page on Facebook they would receive more content on their feeds from your updating content.

Call Now Buttons:  It is next to Google award call now button, Facebook user directly could be able to call you from Facebook ad through mobile devices.

Carousel Ads are Now Mobile: It is an amazing idea to add more than one pages on your Facebook mobile advertising campaign. Advertisers also make their ads attractive by selecting multi images.

News Feed Preferences: It allows Facebook users to select what pages, news and people appear in front of their news feed.

Instant Article:  It is another content synchronizing tool from the Facebook, recently on the Face book Media blog: “Facebook Product Manager Michael Reckhow announced that everyone who is on Facebook for iPhone app will now be able to read ‘thousands of Instant articles every day”

Face Book Videos:  Now online video content is fast growing advertising category, increasing 29 % year on year, face book is trying to take over on YouTube. In past months it has seen that Facebook video channel received four billion video views per day. It would be very hard to keep away your brand from the Facebook video advertising in near future.

Pinterest the New Way of Social Media Marketing:

Pinterest is an image based social media; special for its rich content and high social interaction. This would be a new way of social media marketing in 2016 with lowest rates and highest social media exposure.          

Smarter Search Tool:  Pinterest recently surprised its user by introducing search by image function; it’ll help users to find pins by selecting any element of the pinned image, for example, a bag, Pinterest will show you images, by using its related details to other images, based on that item.

More Buying:  By improving its search capability, Pinterest is getting smarter to be the part of online ecommerce. So we can expect its buyable pins would facilitate to the marketer in 2016.

Twitter Decay in 2015, Predicted Assumption for 2016

Past year was very crucial for productivity of twitter, slapped in its biggest market U.S.A, and its development faces decay. Many of the days been spent to find the CEO for twitter, at last search ends with jack Dorsey. So under the Dorsey guidelines and instructions new ideas have been launching for twitters such as moments, polls and emoji reaction tool.

The last one, emoji, would give chance to replacing “heart” for like on tweets to any one of the 36 available twitter emoji. This would help to attract the young user to be creating fun on twitter. If it happened might be possible twitter roll out in 2016 and covered its market volume as expected.

Twitter Teamed up with Google:  By seeing the uncontrolled condition of twitter, it seems in future or the mid of the 2016 twitter may be the part of Google family. Recently Google empowered the tweets in its organic search results. Some of the brands or celebrity profiles appear in the first quarter of the search results.  As twitter is being teaming up with Google ads on a new campaign, Google has deep interest and value in twitter to replace with Google+ because it doesn’t leave empty ground for face book especially on social search.

Finally Instagram Step into Social media marketing in 2016

Over the year, Instagram joined hands with high ranking marketing companies throughout the world to give life Instagram social medial marketing platform. They are also grabbing shares from face book affiliated marketing partners to run Instagram advertising campaigns to drive traffic along with generate leads for products. It is officially announced that in the end of this year they invited all types of business by making Instagram advertising program public.

Instagram’s advertising platform shortly allow it advertiser to add call to action, carousal ads, face book introduced in this year, photos and videos. Advertisers will be able to add links into their images and videos as well to drive massive targeted traffic.