New Features and Tools Facebook offers for advertisers in 2020

Facebook is the most popular and widely used social media platform on the planet with millions of users utilizing it for personal and marketing purposes. Facebook is building its own tools and safety features to help marketers get more control over improving their brand image on the social media. Are you a digital marketer who is depending on Facebook to grow your business? If yes, then the good news is that Facebook is offer a large number of features, formats, and targeting options to leverage your social media marketing campaigns effectively. Below listed are the top 10 Facebook features which can help advertisers gain more authority over their work.

1.      Lead Ads

Facebook is a fabulous social media marketing platform that is not only insanely cheap for marketers as compared to other media, but also eliminates the need for the visitors to go on your landing page. Facebook Lead Ads features provide valuable contact information from your potential clients who mostly use Facebook on their tiny gadgets and mobile devices. It is an easy and effective way for you to get users signup for your email newsletters and offer them lucrative discounts and promotional deals. In addition, you can also schedule appointments and do a lot of cool things to promote your marketing efforts.

2.      Video Ads

Video is the great new form of marketing which will rule the world in the future years. Facebook allows marketers to create cheap and interesting video ads by paying them per video little amount for leveraging your advertising. Video ads are more effective than the usual combo images and text and strongly help customers to recognize your brand. Facebook videos help with high engagement of brands to drive your purchase intent; you can simply upload the marketing video on the native video player of Facebook; it allows you to customize your thumbnail and description accordingly.

3.      Engagement Ads on Wall Posts

Engagement ads can help make your Facebook Page look super popular to anyone who is checking out your business. Facebook is intelligent enough to show such type of ads to specific set of people who will definitely engage with your post by sharing it, commenting on it, and reacting to it. People just like to be a part of a conversation related their favorite brand that improves the value of your Facebook Page; a page without any people engagement or comments always looks less attractive and dull. Then if you offer a great product or service, customer comments and feedbacks hold a lot f value on your post page.

4.      Demographic Targeting

Facebook Ads also offer a facility to marketers to target people based on their demographics such as their location, their age, their gender, their potential learning, and their job title. You can target people from specific demographic details such as their birth dates or engagement anniversaries. Facebook provides a robust feature of financial targeting which helps to specify your target audience in terms of higher or lower income level. For example, if you are selling an inexpensive product, then you can specify the income level as low as $20000; otherwise, you can set a high income level for the people who can buy an expensive product.

5.      Behavioral Targeting

Behavioral targeting allows marketers to reach people based on their purchase history and intent. Behavioral targeting means that Facebook is able to use the data from the third party partners to figure out specific behaviors both offline and online. After matching up the data with the user’s ID, the marketers can target different types of audiences based on their specific purchasing behaviors. For example, a marketer can easily target his ads to users who have previously purchased dog food, technology items, clothes, and hardware accessories. You can also target people based on their traveling habits; you can also choose features such as international travel or places where people have travelled frequently.

6.      The Facebook Pixel

Facebook offers tracking pixel that track actions on the websites which are a direct result of your paid advertisements. This happens when you simply add a little code to your pages you want Facebook to track; you can add items to your cart and view the content, more actions include making a purchase or completing a registration. The best benefit of tracking pixel is that it helps marketers to track their conversions on the social media and gain valuable insights regarding optimizing their social media pages.

7.      Facebook Brand Safety Controls

Facebook is doing a great job in building tools for brand safety to offer advertisers more power and control over how they manage their brand on the social network. Many brand safety tools help marketers to achieve their goals such as publisher delivery tools and account level settings to improve security.

• Account Level Settings: This tool can help the advertisers to create a block list and set inventory filters which saves time and effort.
• Delivery reports: Advertisers can search for delivery reports with the help of account ID without downloading it first.
• Dynamic Content Sets: It is a white listing tool for content management that helps advertisers working with OpenSlate or Zefr.

8.      Organic Impressions Calculating

Facebook is dramatically changing the way how it calculates organic impressions. Facebook pages are likely to see organic impressions going down due to new changes made in the platform. Facebook is changing the repeat organic page impressions significantly. Such changes according to the Search Engine Journal 2019 article are made due to  bringing the calculation of organic impressions more in-line with how paid impressions are calculated.

Such an updated platform will allow digital marketers and social media managers to easily make better comparisons between paid impressions and organic impressions.

9.      Facebook Messenger Bots

Now as a business owner, you can create a Facebook page and create bots for the Facebook Messenger that will help to talk to your customers anytime in 24 hours. Facebook chat bots are impressive which have a significant potential in terms of customer services and sales; these bots can provide greater information regarding taking orders and make users to buy your products.

10. Interest Targeting

Previously we talked about the behavioral targeting and demographic targeting which have their own benefits for the marketers, Facebook interest targeting also helps marketers to find the right people they are searching for to buy their services and products. This is yet another great tool to help you to reach your specific audience based on different interests. For example, if you are a technology or fitness company aiming to reach customers interested in technology or fitness products, Facebook interest targeting feature will certainly help you to help them reach your ads according to their specific interest.

Conclusion

These are the best Facebook features discussed for advertising people to help them reach the right audience with minimum effort. The power of Facebook can never be denied in terms of business success and customer retention; now it is up to you to decide how many customers you want to find using the above features of Facebook marketing by incorporating these tools into your day to day social media marketing campaigns. The days of Facebook marketing will never die.