How Can You Boost Your Ecommerce Business

According to a survey conducted by United Parcel Services Inc in 2016, shoppers have made 51% of their purchases on web as compared to 48% in 2015 and 47% in 2014.

So, we can say that a consumer’s experience with the market is becoming more social and visible. On one side it improves the online procedure for customers while on other the hand it is complicating E-commerce business as business owners have to equip their systems with the latest developments in e-commerce if they want to boost their business.

There’re many features you should incorporate in your e-commerce website, here are some tips that you cannot afford to ignore to increase your online sales.

Add Upsell & Cross-sell

There are many ways that e- commerce stores offer to online seller for feature related products. Statistics show that upselling and cross-selling generate 35% of total Amazon’s revenue. So, it must be your priority to add upsell and cross-sell in your e-commerce business if you don’t want to miss any sale.

An upsell is to encourage your customer to buy an expensive model of same products having same features for which he is looking for. While cross-sell is to get your customer to spend more money by adding more complementary products than the product being purchased or viewed.

By adding upsell and cross-sell in you can encourage your customers to add more products in the cart, increasing your sales. You can make such offers on product detail pages or during the checkout process.

Add Live Chat

Using live chat, customers find it easy to ask questions or express their concerns regarding the product before making any buying decision. By offering live chat  you can increase conversion rates as it has the highest customer satisfaction level as compare to other channels.

A study by Econsultancy shows that live chat has highest satisfaction with 73% tan the email with 61% and  44% for the phone.

Customers appreciate live chat with quick responses and considered it as an effective communication method. So, by adding live chat you can turn more visitors into your customers by listening to their requirements and addressing their problems or concerns.

Exclude Slow-selling Items

It’s important to sell slow moving items which are ending up hanging in your store, because these products actually slow down your business growth. So, it becomes necessary to have closeout sales (without compromising on your business growth).

Consider products in your inventory that are

• Seasonal & Perishable
• Newer or have the latest model/ updated version
• Sold less than one year quarter
• 

By offering discount for such products, you’ll be able to sell out them and get the opportunity to attract new customers as well.

Use Social Media

Social media plays vital role in e-commerce marketing. As an e-commerce marketers should recognize the power of social media platforms. In this digitalized world, people use Facebook, Instagram, Pinterest, Linkedin and Twitter to communicate, to get information and so to shop products.

By posting relevant content, offers and products on your media accounts, you can connect and engage with more customers, driving more sales to your site.

By spending on social media you provide a chance to your customers to communicate and listen what they want to say. Keeping in account your business niche, you can measure which platforms are more effective for your business.

Offer Free Shipping

Free shipping has become a competitive necessity of online retailers as many studies has shown that 4-5 times mostly people prefer to buy from that site offering free shipping. There’re several reasons for why you should offer free shipping. Simply, answer is that it helps you boost sales, attract more customers and generate more revenue.

A survey conducted by ComScore has shown that free shipping influence customer’s buying decision significantly, in US 83% people prefer or willing to wait for additional days for delivery if shipping is free and 53% have added items to their shopping, wanted to qualify for free shipping. Free shipping is more important for shoppers, so make sure you add this option to your e-commerce site.

Final Thoughts

No matter, what you’re trying to accomplish, there’re several tools and tips out there to help you. By using above mentioned strategies and tips will ensure that you’ll rarely miss any sale. Make sure all these strategies will be implemented correctly, so these will work you.

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