Every year the Digital Marketing experts start predicting next year’s revolutions in the domain when December is on its way close. So, it is quite natural as if someone feels the similarity in SEO predictions for the upcoming year. As for now the Holiday season is over and webmasters and SEO guys are back to work then it is time to re-enact some old and new stories. More of predictions for the new born year of 2016 and the trends can go on for long.

Social Media Marketing will be more of Prime Focus

The search engine optimization strategies will remain incomplete if digital marketers stay away from the rising interest of consumers in social networks. It will be a high battleground in 2016 for all brands and corporations to get along all well. Here it is best to announce that Facebook is soon going to introduce a publishing platform. Then users will no longer need to go to another site to view the details or for ‘Read More’ options. Social media shares, comments and traffic will be a search rank factor of websites and the brands in the online world. The value of post reach and shares will affect the organic searches for sure.

Video Ads are going to Be Vital Source of Interaction

Google is all set to focus on video ads with a prime importance in search results and the weight that it will get in online business. Here different online marketing experts have predictions that users will be seeing more of video ads, especially on mobiles as a pop up. So the advertisers will have to focus more on making highly impactful ads as to engage users and then redirect to official websites for purchases and deals. So, the digital marketing strategy will definitely divert towards video ads in 2016.

Content that is Highly Engaging will be Valuable

The coming days will see a different sort of content that will be visible online. The storytelling way of content writing and articles will be highly productive. Now the online marketers or the SEO guys need to be unique and work for a brand specific content. The high interaction will involve is direct queries to readers, asking more of quizzes and the videos for better understanding of users, and for best interests as well.

Snapchat will be a New Marketing Platform

The rise in popularity of Snapchat is phenomenal in US and Canada especially. So, it is also a prediction by experts that the medium will be of high value in creation of a marketing niche for business communities. It is more of a real-time marketing provider if we look beyond the Selfie sharing platform. Quite interestingly the big names like Comedy Central, ESPN, and P&G have already started using Snapchat as a medium to access their potential consumers. It is counting on the number of views and how many people approached through it.  

Buy Buttons Take Over Social Media Networks

Social Media has strengthened so much that different networks have introduced buying button on the sites. Here for instance 2015, Pinterest introduced the buy button. Now social media is not just for engagements and chats, and it has acquired a giant sized tasks oriented platform to work for all good things. The online methods of payment will be phenomenal on social media and others will also use this for good reasons of having better exposure.

Instagram will be more in Limelight

Instagram has already grabbed around 400 million users and getting very rave reviews. As it is a mobile world now so it is expected to grow more instantaneously it is predicted to catch around 2 Billion social media users. It is very personal and can integrate with different multimedia supports for better coverage.