Ranking above your competitors is one of the main objectives for any SEO campaign. You simply do better in business when your website appears higher than your competitors in Google’s SEPRs. We are going to tell you how to rank higher than your competitors, literally.

Doing basics right, every SEO campaign for any business can do as well as the most successful ones. You will also need to dig deep and get more than your basics right when looking to rank really high.

You would also be pleased to know that there is simply no rocket science behind SEO. It is almost as basic as doing any other thing on your website when you know what you need to be doing.

Unfortunately, there might be no magic bullets that you can fire and get ranked to the number 1 spot overnight. Your SEO Team can also do so well when they know what strings to pull and when.

Hiring a competent SEO Professional can always solve many of your ranking problems. They should be able to keep you safe from any potential harms and guide your website efficiently towards success.

Here are some of the best tips that will land your website higher than your competitor’s:

Your Code Stands for More Than Development Only

There are two things you should always keep in mind about your website code:

1. Good behind the scenes code will not get you rankings.
2. Badly written non-optimized code will hinder your ranking progress.

These might sound confusing but when you explore through, picture becomes clearer. When you have badly written code that is not in line with Google’s requirement, most of you SEO efforts are likely to go to waist. Good code can support your SEO efforts to the maximum extent.

Google crawlers are always looking at your forward-facing code on the website. There should ideally be no hurdles in it for crawlers to pass through. Your code should all be smooth and without any wasted lines or characters.

Fixing your site’s code is of paramount importance and will get you great benefits once you do. No one can actually tell you how to do it but your own coding experts and yourself if you know the trick. Once done, your site should be able to make use of all the SEO push it is getting.

SEO Friendly Web Development with coding is a service you should definitely invest in when making your site. Matter of fact, most sites lack a Technical SEO expert in the coding and development stage. However, even when you do have a technically faulty code, it can still be fixed for errors.

You will need technical SEO Specialist Developers and coding experts for that. Also, fixing this code is the first step towards the right ranking direction and not the whole SEO game by any means. Technical site-based SEO and changing the code are two totally different activities. They both make your SEO great.

Content, Content and Content, It Can Be Great

Focus on the word “it can be great”. Only when you do it right, it can be great. Search Engine Algorithms like Google’s read words you see. They develop a perception based on what is written.

Also, human visitors and users read words and what is written. It all means things that you aim to show for your audiences. All content on your site must be perfectly readable by bots and people alike. They should all mean something as well and also be relevant.

That phrase “Content is King” is now more like “Content Is an Unpredictable King”. So penalty provoking one minute and so ranking provider the other. And it is all down it its quality and the way readers and crawlers rank it.

The basic thing you always have to keep in mind is content relevancy to your products or services or the site agenda. All your unique selling points need to be mentioned in the content. Not only people will engage with it more but also Google will rank it more as well.

• Keyword stuffing is a bit NO when it comes to ranking your content
• Relying on keyword density is not effective as well, this is not 2003, Google has upgraded a lot
• Latent semantic indexing doesn’t provide a magical formula as well and never did for that matter

In the truest nature of it all, you will need to use keywords in your content. How many times keywords need to show, is beyond the point now with all the updates! It or they just need to show up organically with no artificial placement at all.

More your content means for viewers, both human and robotic, more it will be effective for Google and your SEO techniques. It’s all about content quality and it can certainly help you rank better than competitors if you can make content that is better than theirs.

Your Connections and Links Matter Most

If you look at Google and its history, it was founded on the basic principal that the best indicators of a website’s relevance to any given query is the number of links to it. Google has also changed its algorithm quite a bit in the past decade or so. All SEOs know the importance of links in Google’s domain today.

Also, public relations professionals do make quality SEOs given the right training. If that is not the case, you would want to train your SEO as a digital public relations expert. Also, many top SEOs now believe that link building is more effective with quality than quantity.

Also, viral hit for any of your links has become pretty significant. Sites getting huge number of visitor boost without getting any lucky viral hit also present a sign of spammy tactics. Google is well on its way to block out each and every one of those too.

Of course, when you build links, you build connections to your site. It is also much easier to spam links to a thousand folks from a list that you bought than it is to get appreciation from an authentic influencer building an authentic relationship. From the thousands you see everyday here and there, some will give you links. But their effect will be nowhere near that of an authentic influencer or an organic link.

It is these connections that separate good SEO from bad one. With spammy links, you will always run out of options. Spending your time and effort looking for meaningful relationships and connections with the right people will bear much more fruit. Link that isn’t worth much will bring next to no results and only deep frustration.

Building connections and meaningful ones is pretty significant. You should know exactly which types work for your website best and start your campaign on that knowledge.

Communications Play a Vital Role

Social Media doesn’t bring direct SEO gains. There is no other way around it. Yet, social media is ever so important for any SEO program.

As much as connections are important and building relationships is pivotal, cultivating those relationships is of equal importance too. By communicating with your found influencers and interacting them through social media can lead to best results.

Also, this robust and effective social media presence will help your brand’s recognition going forward as well. With this recognition, your sites will be more likely to get click throughs in SERP results. When a searcher gets presented results from three websites against their search query, they are likely to click on one they know about.

Brand recognition can make the number 5 ranked site more effective than number 1 ranked one. It is also common for SEOs to not function any kind of Social Media Marketing strategies. This is a mistake you only want to do when you have a separate social media team going on it.

Communications help you make your SEO make much more relevant. Get effective on that and bring best results for your site at all times.

Capturing the Market and Your Target Audience

Of course, all your SEO techniques are aimed toward capturing the market and your targeted customers. It may be difficult to understand all of your searcher’s intent but you must aim to get most of them.

Even when the website business owner might think some keywords need to be ranked but don’t have much search volume, SEO Team should step in to take the charge. You must aim to capture most of the market relevant to your website’s services or products.

For example, you have a keyword that has 100K search volume. Your aim should to rank against that rather than even 10 keywords that have a search volume of 10K each. You would have to do much more effort for those 10 lower volume keywords. When you rank for that big one, smaller ones can be carried with them to some extant automatically as well.

This is for the start of your SEO campaign of course. In the long term, you would want to rank for all keywords on your website. Only the best collective effort will help you gain much of the market share.

We call these the 5 Cs of SEO. These are Code, Content, Connections, Communications and Capturing the market. Doing all these effectively, your site will be able to rank much higher than any of your competitors could.

www.seo.com.pk is a digital marketing service provider you can trust. We are based in Lahore, Pakistan and are the best SEO Company in the market. Our SEO Services from Lahore help worldwide clients rank higher than their competitors. We help your business grow to new heights and become that new sensation in the modern business world.