As you know search engine optimization relates to optimizing websites and improving rankings and traffic. Technical SEO is a basic and advanced concept/practice that involves server and website optimizations that help search engine spiders to index and crawl your websites properly. Technical SEO has many benefits when performed on a website, for instance, it allows you to improve your organic rankings.

Since search engines like Google and Bing give more preference to websites on the Internet that possess various technical aspects such as a secure connection and a responsive design, you need to perform some technical SEO checks to ensure these things are incorporated in your website to ensure success.

So how will search engines like Google and Bing will reward your SEO? Let’s find out:

1.Use Secure Socket Layer SSL

SSL technology has been around for years that help to ensure encryption between the web server data and the browser. Since 2014, Google has announced its willingness to see HTTPS in all URLs that are secure over the World Wide Web. Therefore, it makes more sense to use SSL and install an SSL certificate on your website to satisfy Google.

2.Create a Mobile Friendly Website

On a Smartphone or a mobile device, a responsive website is easy to navigate and browse by teenagers and professionals. In the year 2021 and beyond, it is clear that all businesses will require a mobile-friendly website to satisfy Google and its algorithms.

A responsive site for your business is more important in this year than ever before. A fully responsive design must be ensured by your technical team that provides a best user experience to the users on mobile phones and gadgets.

3.Speed Up your Website in 2021

Since Google also prefers websites that open quickly within 2 seconds, it becomes a vita ranking signal for your website to open fast. A few things you can do to ensure a fast website speed is a fast hosting, a fast DNS, minimizing HTTPS, and avoiding using multiple CSS style sheets.

4.Fix Duplicate Content on your Website

Google considers it a crime to put duplicate content on your websites. The fact remains that duplicate content is not only confusing for the readers but also gives search engines a hard time. You can fix this problem by doing the following:

1. Do not allow your content management system CMS to publish multiple versions of the same pages.
2. Use the canonical link element in your website to help search engines know where your main version of the content lies.

5.Create an XML Sitemap

An XML Sitemap is an important element that you can create for your website. It is in the form of a file that helps search engines to understand your websites and crawl it better. XML sitemaps are like roadmaps to help Google to find out where your page resides.

An XML sitemap contains the important information regarding:

• When a webpage was last edited or modified
• What priority it has on your website
• What is the frequency of the updates

If you are familiar with BigCommere, then it is able to create an XML sitemap automatically on your website. However, if you are using another CMS or language to develop your site, then it is a good idea to use a sitemap generator to create a good one.

6.Enable AMP on your Website

The delivery of website content or intimation on the mobile phones must be quick and pronto. These days, Google is giving many preferences to mobile-friendly WebPages with engaging content that digests better. However, the delivery and speed of that content must also be superior; that is where AMP comes in handy to include a special code into HTML and boost your content delivery to mobile devices.

You will be surprised to see that if you have AMP installed on your web pages, these pages will load more quickly. These pages will do that by stripping your content and code down to the bare bones. Since they load so fast, AMP pages are likely to be read far more than the pages without them.

7.Add Structured Data Markup to your Website

Structured data markup is a code that again helps Google and other search engines to comprehend the content on those specific pages. This data is vital for search engines index your website.

Using structured data is good strategy because it helps to enhance the search results by adding snippets in the search results. These snippets can present your website with a star rating to people who review your site and help to get more traffic on the site. Of course, that also pleases Google to consider you a legitimate business.

8.Register your Firm with Google Search Console

There are some free tools that are super beneficial for SEO professionals such as Google Search Console and Bing Webmaster tools. You can use these tools as a part of technical SEO enhancement. What these tools do is to help you submit your website to Microsoft and Google search engines for indexing.

As soon as your website is ready t obi launched in 2021, it is the best time to include an XML sitemap to both Microsoft and Google search engine in order for them to successfully crawl your website and display results more accurately. These tactics will allow you to improve the general performance of your site and make it more popular among mobile users.