The Search Engine Optimization was and still far extent dependent of high keyword ranking to derive and extract audiences and traffic to websites and profiles. All sorts of business and especially the small or local business strive great to attain first positions over web with search results. Here I want to differ in opinion a little as PPC Ads and the global searches with smart devices have changed the scenario.

Here we cannot ignore the recent efforts by Google to provide the relevant content and websites to audiences who make a search over web. The relevancy of business and portal play an important part. So, the conventional concept of keywords over top will result in more sales and importance of value traffic though keywords has reached to a lower preference level though not diminished.

Digital Marketing Specialists or in other words SEO experts are fast changing their strategies to meet the current Google criteria. They want to search over the fact as if it is worth a deal to spend too much time and resources in just keyword optimization. They have the organic rankings, click-through rates and local search results in formation of their strategies.

Attract Target Audience with Ways Apart from Keywords

Time has changed and some ways around it was a common phenomenon to be on top position was the only way to reach your target customers. But Google has worked over this and now it is the way apart from Keyword ranking, email marketing and PPC Advertisements. Social Media was a way to start over a decade ago and people used to thinks these as the mediums of entertainment and personal communication.

With passage of time the Social Media has become a giant and the experts realized that YouTube, Twitter, LinkedIn, Instagram, Pinterest & Facebook are not just for fun. It is all here for best business campaigns and online presence to grab the prospect clients as well. How blogs are effective in creating a buzz in the minds of people and of course a curiosity as well. The relevant and insightful content with articles and blogs have been highly searched.

2017 starts with a new resolution and realization that these free social online platforms must be used for best business benefits. You can create content that is user friendly and in fact interesting to most of people around. Here you see blogging is becoming a universal phenomenon, and try to avail it for your best business formats.

SEO Experts are concerned about Conversions in Niche Environments

At time brands and businesses could connect with prospect customers with their organic rankings. At that time it was wise to use lots of funds and consume time, to build great number of links and to use keywords for a specific website for site’s better view on web.

With the emergence of free forums in thousands of number to reach out to target clients with relevant interests.  It has become easy business groups to target specific business niche for having conversions. The online strategy demands all of you to focus on converting the maximum number of conversions. . It means to get more traffic that generates sales and profits not just a visit to the website.

Keyword based ranking has one flaw that people used to click over links and titles and then found the content over websites all through different. It created an irritation and an instant bounce back rate.  The top ranks on Google does not allow you a verdict that every visitor will buy something from your site as your competitors are also combating over the same keywords. Social media allow keyword rankings in natural ways with really interested users 

 Because of how easy it is today for businesses to build strong social media followings, basic engagement can improve everything from brand awareness and online reputation to traffic and revenue. Keyword rankings lack the power of social media because they are not proactive means of engagement, and they don’t necessarily connect brands with the type of qualified traffic that exists and is readily available in communities like Reddit or Instagram.

Google wants more than Just Keywords on Top

Google is operating with a consumer tend as its miles commercial enterprise entity. So, it’s always essential to remember that google is a business; they're now not just a handy means for locating statistics or shopping merchandise.

Spotting that google is a commercial enterprise that competes in a free market where consumers have options, it's far their purpose to emerge as an all-inclusive vacation spot that provides that is so pleasing, it maintains purchasers returning to their search engine.

Why Keyword Rankings are still Fulfilling and Important

Although all the factors made in opposition to the attempt it takes to build optimum keyword rankings are legitimate, it is nevertheless important for businesses and brands to actively try for gold standard organic ratings. Notwithstanding faded visibility and CTR inside particular styles of search listings, natural ratings stay one of the most effective entrances for manufacturers to connect with new clients.

SEO and digital advertising professionals can maximize their traffic and conversion possibilities thru keyword rankings by creating first-class content material round area of interest standards and phrases that their target market uses or searches for. This permits brands to increase their monthly traffic and get hold of qualified conversions based totally at the sort of purchaser research that guides their content improvement efforts. Like whatever else with virtual advertising, the method for reaching fulfillment is to keep a campaign that mixes social media, paid marketing, search engine optimization and other applicable channels.