Search engine optimization has been a golden standard for all websites to rank themselves on search engines. SEO is the name of broad-spectrum techniques that includes technical SEO, on-page SEO, and off-page SEO. They all have their own importance and own place to be practiced however the wholesome of SEO is half-finished without them. People confuse that technical SEO and on-page SEO are the same and part of each other. For some aspects, they are part of each other and on other frontiers, these two terms are very distinctive in their functionality. Technical SEO is more like making and preparing g your website for SEO and search engines. The best way to comprehend how SEO works is to know how search engines work.

The search engines – how they work

Search engines have the purpose of catering to the queries of customers and therefore they provide the best possible service to the inquiries. The backend function of search engines is to sort out, analyze and scrutinize the available, freshly update content. Every minute tons of content; articles, blogs, webpages, and business directories are posted on the internet. Workflow never ends when crawlers and robots of search engines have to regularly sort out content. Search engines work in 3 phases and 3 ways and each phase needs different SEO techniques and perspectives. These three primary functions make search engines clear the clutter and get the most relevant answers to their users’ queries.

5. Crawling

The team of robots visits the internet and finds out fresh and new content on daily basis. They scour across all the available content under their specific URLs. In other words, we can say these are the researches of search engines that are smart, automated, and programmed intuitively.

5. Indexing

The term indexing means filing and making its sort in form of a data basis. The files, large chunk of content are organized with respect to their relevancy, authority, type of content, and even title details. This helps search engines to place and showcase content under specific and relevant searches.

5. Ranking

Ranking means giving scores to available and fresh content according to its ranking factors. The purpose is to provide the best suitable answers to users against their queries.

Where comes the technical SEO?

Even great content may not rank effectively as it can be ranked with the use of the best technical SEO techniques. The purpose of technical SEO is to make your content go under all these three search engine functions without failing any part. According to research on Medium, it is said that 59% of rankings come from the technical SEO strategy and the other 41% counted for nontechnical (on-page and off-page) SEO practices. You need to site your website in search engines and this is like telling search engines for what purpose and where you live on users demand. The simplest answer to technical SEO is to optimize your website and make it ready for search engines. Below are written main aspects of technical SEO.

• Website architecture

This is by far arguably the most important aspect of technical SEO, this includes the architecture and web pages hierarchy. Are webpages in line with each other, are they sorted and have an array? How these all web pages are linked together. Website architecture helps in two folds; to search engines and users’ navigation. Some pages on your website are of high authority; the home page, while others may have to be of low authority; the contact page. The inter linkage of these web pages lets search engine crawlers have their hands on most authoritative pages to least authoritative. And thus, help users in navigating through the website easily.

• XML sitemap

The list of pages on your website to publish for search engines is called a sitemap. Providing a roadmap to your website can effectively direct search engines throughout your site.

• Mobile responsive and friendliness

Have not you heard about mobile SEO? As we are going in simple words, likewise, for mobile responsiveness, it is how friendly and responsive your website is on a mobile phone. Allowing websites to cater to users at mobile seamlessly and flawlessly. From all the worldwide traffic 59% of users come from mobile and the rest of the queries come from desktops. Your technical SEO must-have mobile-friendliness and responsiveness features in its bucket list.

• Thin content

Is your content roughly written and poorly sorted on your website? Duplicate and thin content get the least attention but most of the times penalties from search engines. Poor and plagiarized content devalues your website and makes it less authoritative.  For great technical strengths for your website, it is essential to have those parts fixed and repaired for thin content parts. Backlinks, quality of content and copywriting issues need to be fixed on an urgent basis to rank well on search engines.

• The load time

Does your website take too long to load for users? Load time is a fundamental aspect in deciding rankings of any website because user experience also adds a lot to the web page rankings. About 43% of website users abandon those websites taking more than 3 seconds. The ideal load time of any website is to take 1-2 seconds. It impacts in two folds-users and search engines.

• Is your website secured?

Website security means is the information of website users is safe and no malicious activity will harm their devices while accessing your website. You need to get an SSL certificate for your website otherwise search engines will pop up the notification of security threat to every user coming to your website.

• Is your website data is structured?

Another name for data structure at any website is schema markup. It is also called snippet bait and lends itself to a code version of your data that guides the search engines throughout your website. It is not very technical but an easy code to inculcate into your website. If your content does not go deeper into adaptation then this code must be missing from your website.  

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