Simple ways to dominate local search in 2017

Everyone knows the basic strategies of SEO (Search Engine Optimization) that it cannot be the same every time. This may also get some change into it with the modernization of time and its requirement. SEO is the most important part if you are using it for your On-site or off-site strategies for valued clients. Local business competition is on fire in the market currently. Everyone is trying to get more and more benefit as they can through SEO strategies.

Here now we are going to discuss some basic and simple ways to dominate local search, these are as follows.

1)Meta description and Title, matters a lot

Meta description and title are the basic and most important part of HTML. By using this you can freely customize and reflect the content of your personal website.  Always remember that the text of your given title and description tag will show in the search result in the shape of mini-add on Google search engine. 

Last year Google has changed the criteria of search result. Presently, Google introduced 600px. Its mean that the general acceptance of your description and tag would be like this,

• General acceptance of the title tag is 50 to 60 characters
• Acceptance of description tags should be 160 to 200 characters

Now this is a golden chance for you to take some kind of advantage from these criteria very wisely and make sure that your titles and descriptions would not get cut off in search engine result.

2)Online Directories and Citations

According to the roughly search result of Google, that 4 out of 5 customers use local searches. Now the basic point is that many of people still not get the local business listing for their personal benefits.

 Now in this era this is most important that you should have your correct personal business local listing. In this way you would have a chance to get your name in online business directories. Your phone number, business name, address is also a very necessary part of it.

3)Online Reviews Matter a lot

If you really get to know about the worth of your business, then you should have an idea that how many people are reviewing your website on Google search engine. According to Google survey, 84% people trust on online reviews rather than personal recommendation and 7 out of 10 people leave a review for a business.

There are many software and tools available to track the reviews, here are some explained.

• Reputation Loop
• Get Five Stars
• Trust Pilot
• Vendasta

Furthermore, there are many social media platform available to get alerts of your mentioned brand as well. The main thing is that you could be very sure to respond on it.

4)Use Local Structure Data Markup

Structure data markup is also known as “schema markup” works as to add your websites code and provide the useful information about your business to search engine. The information consists of products you sell, collected reviews, services you offer and many more others.

Google always uses structured data markup because it can be very helpful for spider to determine better about the basic content required your website. Even Google also offers a “Structured Data Testing Tool” for your relaxation that you can also have an authority to view that your markup is properly implemented or not.