Needless to say, all SEO practices keep changing over the years because some fundamentals are constants. Business executives, tech geeks, and SEO practitioners tie their heads each year to devise an SEO strategy for their company to rank their targeted keywords. after devising this strategy is implemented throughout the campaign and all experts follow the given practices. But how do they evaluate these practices are productive? Are there any yardsticks to measure good and bad SEO practices? How to know which practice worth more effort and which has become an obsolesce? The answers to all these questions are crucial because they take time, energy, and resources. Below are some key tips to know if your practices would be fruitful or not!

• Are you speeding up your website loading?

Speeding up the website means removing all the elements that make your website slow and tired. Yes, a slow website ranks slow. Remove things that are a heavy load on your website in a way that shorten their length, squeeze their size or just discard them. The slow speed of any website can be a kiss of death in recent times because it gives users an indicator that their website is of no use. Slow websites ruin customer experiences and when they click back from your website Google takes it as negative feedback. N the other hand, customers may not return and buy anything so you become a loser on both ends. You can get an idea from statistics that a 1-second delay can bear a 7% loss of customers are you picturing the loss your slow website is causing to your business?

• Be organic as much as possible

Artificial things do go for a long walk as they expire soon. The more natural you go, the more audience your website will catch. Going organic means writing unique, original, and fresh content that is a need of time. Living and fresh content along with best practices engage the natural and targeted audience in no time. But if the unnatural tone and irrelevant words are in practice your website is at stake with no doubt.

• Length of content matters

Yes, it does matter. For SEO 2021, the longevity of content matters because if everyone is writing the same length, then where is the competition. Do you want to stand out of most regarding your SEO results? Start posting lengthy content because pieces of 1000 words may not get the same audience as a piece of 2000 words will get. Lengthy content is rich in information, engage and catches the audience and it takes them more time to scroll down and this is the trick. This trick works best when you need to reduce the bounce-back time of your website and it gives a quick boost to your rankings. Google also loves lengthy content because it gives a sense of information and credibility.

• Humans’ psychology should come first then search engines

As content is the king and king should be most rich. When writing content just forget for the time being that it is for the crawlers and Google robots, consider those reading eyes behind the screens. Put your feet in customer shoes so that you understand their research intent. Understanding the factor, how customers search for things can become a winning post for you. As you understand your customers your content quality will become more interactive, engaging and more audience will relate to it.

• Consider each page

Do not generalize your website and put in wholistic practices. Your pages confine unique keywords with unique content and they must be treated as individually as they are. Page analytics is new normal for Google and SEO practitioners. Each page has to be optimized, synthesized and analyzed just as a piece of the puzzle. Some very simple tick marks to check page optimization are to double-check the originality of content, optimize page images and write unique and personalized meta descriptions for each page. Meta descriptions are a very critical aspect as they are at first glance of your page at google search page. If people see a relative meta description, they will immediately click on the page, hence your game has changed.

• Connect URL and website content

Relevancy matters everywhere so in your website URL. A website URL should be well structured and connected with your page content. If URL is saying something different from the page headline how Google will give you a passing mark? Connectivity is crucial within all the website elements. The sole purpose of doing all these inter weaned steps is to build an understanding and creditworthiness among all the customers and Google. The haphazard things will misguide your potential buyers.

• Make relevancy and flow priority

Staying relevant is as important as staying on the internet in today’s times. Google always makes sure that your content is aligned and relevant to your niche. Being connected within the scope and targeted things is an important practice for all website SEO practitioners. In other words, don’t play with random things if it is about furniture then it must be about furniture in all aspects. Flow is the key to guide Google robots and users, if your website is not well sited who is going to stay for a proper time?

• User experience and responsive design

Google prioritizes user experiences and how they feel about your website because everything on Google is for its users. The website owner needs to understand this statement that Google uses customer analytics to drive traffic and rank your website pages. A responsive design that is a mobile-friendly version of your website is as necessary as your website is. If the user is happy that makes Google happy.

• Get professionals at your hand

Above all, professional hands must on your website to avoid any intent bugs causing long-term effects. Google track down how much time you need to resolve your website because this indicates your seriousness and commitment. SEO professionals are those key heads that make your website inflow and organized using best practices and updates.

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