No doubt that digital marketing is half arts and half science. No digital marketing strategy or practices complete without powerful tools of this trade to create a best marketing plan for their clients. Digital marketers in the age of the Internet live and die by using analytical and research tools which help them to achieve profitable goals. Modern digital marketers understand that they need to look after hundreds of things in a given time. They need to fine tune the social presence of clients and also need to dive deeper into data to get insights. Digital marketing tools are important in the contemporary days of Internet marketing because they save time for digital marketers and help marketers maintain peace of mind.

This post lays emphasis on using the right SEO tools for boosting your digital marketing strategies for more positive outcomes. Markets can use different tools with different sizes and costs; because no two marketing teams can think alike, they can also use different tools based on their preferences, choices, and client’s needs. It does not matter if you are a small SEO team or a big sized organization; enterprise level digital marketing tools can benefit everyone.

Social Media Marketing Tools for Digital Marketers

The tools are divided into organic a d non-organic marketing tools t help you determine their effectiveness. Let us first start with the organic social media tools to help you boost your marketing efforts.

In 2018, Facebook had almost 2 billion monthly active users; Instagram wasn’t lagging much behind with well over 700 million users. In the past ten years, the percentage of people spending time on social media has dramatically increased. Social media is becoming the most powerful medium for digital marketers to leverage their brands and websites. Both large and small companies are harnessing the power of social media.

1.Sprout Social

Sprout Special is worth mentioning in the first place in the huge list of digital marketing tools available for savvy people like you and there is a reason for it. Sprout is the fastest growing and most popular social media marketing tool and engagement platform for digital marketers that allow businesses to engage with their clients more effectively with their current and new customers. Sprout makes it easy for you to reach your prospective customers because its features and brilliant interface speaks for itself.

Social media marketing is evolving rapidly; therefore, the expectations of your customers can also change rapidly. Customers are demanding more authenticity and integrity to accept a brand as legitimate; you need a powerful social media marketing system or tool that exceeds your expectations of satisfying new and old customers to empower you as an SEO manager. That is the biggest reason why so many digital marketers are trying sprout’s demo version and then switching to a fully paid version to see the best results.

2.Nanigans

In addition to free tools available for digital marketers, there are plenty of paid social media marketing tools because the power of social media sites goes far beyond the organic reach. Paid platforms can get your brands in front of larger groups of active users that are not possible to reach with the unpaid tools. Targeting can be extremely difficult because data on the social media networks is increasing rapidly. This is where Nanigans comes to your rescue.

Nanigans may not be as popular name as Sprout in the social media marketing world, however, it is a great multichannel advertising tool that empowers your Facebook marketing strategies. The software tool has an access to Facebook Exchange FBX and it comes with a number of tools for targeting your prospective customers on Facebook. It helps to perform Facebook remarketing and is the choice of thousands of companies including Wayfair and Rovio to boost their social media marketing campaigns.

3.Facebook Power Editor

The Power Editor is the ownership of Facebook for running and making hyper social media marketing campaigns. Facebook is contently trying to enhance its advertisement platforms since the beginning, 2020 is the year of so many changes Facebook plans to revolutionize its marketing. This tool constantly releases new targeting features for the digital marketers. With marketers looking to grab an inexpensive paid social media marketing tool, Facebook Power Editor is a handy tool with no third party fee to manage and create your ads. Facebook Power Editor makes sure that digital marketers are exactly able to target the users they desire. You can also fix the budget limits to stay safe and not spend much.

4.Twitter Native Platform

Millions of brands are also considering Twitter as a vital marketing channel for their digital campaigns. Digital markets in 2020 are considerably targeting Twitter for paid marketing campaigns because Twitter brings fantastic features and tools. The tool helps marketers to engage eighth their customers using a Tweet; the platform has a brilliant power t attract the mobile users.

5.MailChimp

In addition to the above social media marketing tools, email marketing tools are also important for 21^st century digital marketers to reach their prospective customers. According to Sprout Special blog, the first email was sent in 1971 in the United States, however, email marketing has played a huge part in digital marketing promotion at large. Email is a never-ending old school method which is easier to use and better than most expensive marketing methods to get you a great return on investment ROI.

Each year, email users are growing by 4% around the world, this shows an incredible potential of email marketing which has no signs of slowing down in the near future. Therefore, if you are missing out on email marketing, then MailChimp can become an absolute giant in promoting your email marketing strategy.

In 2019, almost 250 billion emails were sent using MailChimp. Based on the size of your email list and requirements, you can configure MailChimp exactly the way you want it. The beauty of MailChimp is that its free plans are best for small businesses and digital marketers to target their customers.

6.Emma

Speaking of more email marketing tools for digital marketers, Emma is also a good tool to rely on. If you are comparing Emma with a woman’s name, then you are surely wrong. EMMA is an abbreviation of email marketing; Emma is a powerful platform that comes with great features with a best customer’s service support team. Emma provides all the tools that you need to start making and enhancing your own specific email marketing campaigns.

7.GetResponse

GetResponse is our top ranking email marketing platform that is based on the increasing trend of automation. This solution analyzes specific trends and behaviors from your list to trigger specific messages and auto responders instantly. The digital marketers can get super results from GetResponse in terms of better email marketing campaigns and a more engaged list of customers.

8.UnBounce

In addition to our list of social media marketing and email marketing tools, digital marketers can also use website testing tools to attract people to their landing pages. A few people know the trick that changing the color of your call-to-action button can become a real difference between users signing up for your services or bouncing away from your website. If you have effective digital marketing tools, then UnBounce is something you cannot afford to miss out on.

Unbounce is a great tool for digital marketers to quickly building, modifying, improving, and publishing new landing pages on your websites. The best thing about UnBounce is it’s easy to use features; therefore, if you are not even a professional web designer or a coder, unbounded offers you some of its greatest templates as a starting point that you can adjust according t your style.

9.Wistia

Now we come to another type of tool that is known for its video hosting capabilities. A Sprout’s predictions states that 80% of all web traffic in 2021 will be projected from the video content. Video is going to be a new big reality in the next ten years from digital marketers and content creators. Of course you need many efforts to publish and create an effective video, however, a best way to accomplish that is to utilize the best video marketing and hosting platforms such as Wistia.

Sprout has worked with Vistia in the past few years and can suggest the company and its products to everyone without a doubt. Wistia has brilliant products and teams to help digital marketers reap benefits of their labor; brands who are looking to host, customize, and share videos across several platforms can use Wistia tool to shake the rocks. One of the best features of Wistia is its ability to include a custom CTA at the end of each video you create that helps many users to arrive at your pages.

10.Vimeo

If you are someone who creates high-definition and technically sound videos, then there is no way you can distrust Vimeo and its video marketing products. Vimeo provides a capability to create ad-free videos on the website; it can help to drive thousands of users on your website that is looking to watch visually brilliant videos.

11.Sprout Special’s Landscape

Content creation is the most important aspect of search engine optimization and there is no denying of its importance for your marketing campaigns. Without content, there is nothing to optimize and tell search engines to rank your websites higher. Digital marketers spend money and hours on creating blogs, articles, and video content to resonate with their audiences. Landscape by Sprout Special is a great online content creation and marketing tool. It is also a great social media resizing tool that quickly helps to multiply one image into multiple images. Each image is sized perfectly for social media networks they are using.

12.Canva

Canva has become so popular that all the ladies and gentlemen in the digital marketing and graphics designing industry know its name. Canva is a great web based design tool that people can use online to create and share the best customized images for their blogs, social media pages, and websites. Canva provides a free list of great templates to create a graphical image that perfectly suits your content marketing and social media marketing needs. Canva can help you to create completely unique images on the Internet free of cost.

The best thing about Canva is that it allows you to create complete unique images from the scratch and helps you to polish your images as well.

13.Feedly

Now we come to the handiest tool for the content marketers and creators that is Feedly. Marketers today need to fill their content calendars on a regular basis in order to stay ahead of the competition. Since time is less to put together something really great and unique in few hours, you need a tool like Feely to transform every single blog post uniquely.

Feely is a best content creation tool that allows you to choose many defend blogs, topics, and publications. You can integrate your Feely account with Sprout Special that allows you to continuously share these articles with your latest followers and fans.

14.Google Analytics

Most of the tools that digital marketers use have built-in analytics. For example, if you have any experience of using the Sprout Special, then you must have known that it comes with social media analytics that allow you to identify how good your content is performing over the wide variety of social media platforms. However, it is also vital for digital marketers to keep an eye on the data related to their websites and achieve greater results.

Nowadays, Google is a name of trust and a universal gold standard for the customers. Google has provided digital marketers with the best tools and advanced analytics that help you to see a variety of your website information. That information can include who your visitors are and how they can make their way through your sales funnel. It also helps to show what visitors can do on your website in real time. Google analytics is therefore, a must-have tool for digital marketers to manage their websites effectively.

15.Adobe Analytics

In addition to Google, Adobe is another giant corporation that provides enterprise-level tools to help digital marketers. Adobe Analytics is a great solution for small and big organizations who want to get deeper analytics related to their websites and measure the performance of their sites. The platforms offers cross-channel attribution functions; a 360 degree analysis of your clients and comes with artificial intelligence to predict and observe the customer’s responses in the real time.

16.Zendesk

Customers are the most valuable assets of organizations in changing times. More and more customers in 2020 are turning to online support and reaching out to brands to present their queries and complaints. If you do not use a good customers support tool that will reflect poorly on you customers. Therefore, Zendesk is a good customer service tool for digital marketers to benefit from.

Zendesk is a suite of tools that allows your customer support team to respond to all questions of your customers efficiently. The platform is great because it allows you to integrate all your communication channels in one software and make it simple for answering customer’s emails, chat, and calls. The beauty of Zendesk is that it also integrates with the social media channels via Sprout to streamline all customer support tasks.

17.LiveChat

LiveChat is useful for digital marketers for a proactive approach towards their customers. It helps to facilitate conversations with the customers and people coming to your websites. It offers a passive chat box on your website’s pages that allows you to reach your potential customers to answer their queries conveniently.

18.Moz

Digital marketers cannot thrive without SEO tools in the 21^st century; most of these SEO tools are a major help to digital marketers. There are so many digital marketing tools available for marketers; Moz is at the top of our list for many reasons.

Moz offers two types of versions to marketers such as Moz Local and Moz Pro. The Moz Pro helps with basic SEO practices including ranking tracking, monitoring of link building practices, and informing content marketing campaigns. Moz Local is a great tool to help businesses improve their local SEO listings. Moz works best for small and large SEO companies to find the best analytics about their efforts.

19.SEMRush

When it comes to SEO and content marketing tools, SEMRush comes with a number of built-in tools for marketers and search engine marketing experts to track and improve their rankings. SEMRush is a great tool that helps to track your competitors and back links. It provides a full analysis of your SEO and content marketing efforts like no other tool.

Which Digital Tool you should Use for your Marketing Business

Now that you have a better idea of all our top tools to help you with your SEO and digital marketing business, you should act immediately to get your hands on some of these brilliant tools. Some tools are free of cost and don’t require you to provide much information about your business for the free trial. As a digital marketer, striving for the best results for your clients, you cannot live without social media tools like Sprout or SEO tools like SEMRush. For example, Zen Desk and Moz are built for both small and large organizations. Of course, there are many other tools besides our list, if you start using some of these tools, then you probably don’t need any other tools to build a profitable digital marketing business.

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