Customers in 2021 are looking for products online that best serve their needs. What better help can they get from search engines like Google, Bing, Yahoo, and Yandex for helping them discover your products? If you have a Shopify store or a website that sells products, then optimizing Shopify is a vital element of your search engine optimization strategy. Since search engine optimization (SEO) is purposeful activity that is designed and implemented by savvy marketers like you to provide an impeccable experience to users. It is easier to find and use your Shopify store online when you have put good efforts to optimize it.

This post aims to provide you knowledge of some useful tips and tricks to fully optimize Shopify store. There are many elements that work together to allow a platform to become more cohesive. This post addresses the SEO factors and technical considerations you need to improve the sales and traffic.

How Shopify SEO is done in 2021

Shopify provides a comprehensive content management system CMS that offers features such as page editor and a robust user interface to the users. That allows you to create your website with a plethora of landing pages, blog posts, articles, and product pages with catchy descriptions. In the page editor, you can use the CMS to do some basic editing and formatting. However, you can edit or modify the headers in HTML.

Moreover, the platform allows you to upload photos, images, and video content to make the pages more impactful. The preview section of search engine automatically generates a page title and Meta description for your SEO team so that they don’t have to do much manual intervention. Based on the page title and its Meta description you enter the search engine searches for your page.

Because titles of your web pages are vital ranking factors, they help search engines to identify the contents of your page. That is the reason they often are visible as the headline of your search results. In the search results, Meta descriptions always appear a little below the page titles when users search for your page. These descriptions are important that help to briefly explain the content of your page a help customers to increase the click through rates.

In the Shopify page, you can manually edit or change your page titles and Meta description using a page editor. If you are not happy with the content that is automatically generated, you should include keywords to optimize the pages so you can rank them to create an appeal for the customers. So, when the customers browse for your search results, they search using your keywords that allow them to get the best solution they are looking for.

Use Shopify Analytics to Optimize Effectively

Shopify is a useful and feature-rich platform that provides you many great tools and analytics to optimize your web pages. However, the two most important platforms in the world are Google Search Console and Google Analytics. The magic of Shopify works best with these two tools compatible with it. Using Google search Console with Shopify, you can easily troubleshoot or fix errors your websites presence on Google search results. On the other hand, Google Analytics provides information about who visited your website and how customers behaved on your website.

These analytical and search tools are vital for your Shopify success. You will need to add a code to your homepage as well by using Shopify. You can enable Google Analytics easily in the website preferences of Shopify to create better impact.

Domain and website Security

Using Shopify platform, you can also get a customized domain name in as low as $11 annually in addition to your monthly plan. However, if you choose not to buy a custom domain with Shopify, then the URL of your site will also be yoursitename.myshopify.com.

However, experts reveal that buying your own custom domain is more important and useful strategy in the long run that improves your chances of having a great success and improve rankings. Because your business name is visible to customers through a custom domain, it creates an impact to rank you well.

So if you opt for getting a custom domain, then your Shopify domain must redirect to your primary domain when you log into your Shopify. You can go to Online Stores->Domains on the navigation pane. Just “Enable redirection” and that will allow Google and search engines to show your primary domain to your users. Moreover, Shopify packages are secured with secure socket layer (SSL) certificate that uses data encryption technology. That makes data more secure between your site and the visitors.

Website Speed Optimization

Since in 2020, we saw that Google highly acknowledges websites that give more importance to their site speeds and security, they improve your user experience UX. The fact remains that when your webpage opens slowly, your customers may bounce to other sites that open instantly. That means your customers may be moving to sites which may be your rivals. If they buy from them, then they won’t be your customers in the future.

Shopify Image Optimization

That situation calls for using a light theme for your Shopify store that will give you a good start on your speed optimizations. Loading times can differ as your speed differs due to using the right theme. Furthermore, Shopify also uses a content delivery network (CDN) that helps to keep the page load time lower. When thousands of users are searching for your product or website, it is a vital need for you to use optimized images and implement lazy loading functionality to reduce your loading times.

Using Shopify Apps for Optimization

The best thing about using Shopify system is that it offers you great apps in its platform that allows you to add more features to your Shopify site without doing any manual coding. That means you can add further tools and use apps to help you build more powerful and user-centric pages. For instance, you can add inventory management functionality or take customer support tickets. You can even add functionality to operate affiliate programs.

For SEO optimization and enhancement, Shopify offers a plethora of apps such as SEO Image Optimizer. This built-in application is the most beneficial for digital marketers and highly rated app. It allows you to add alt-text or a paid subscription that that fixes broken links.

For new Shopify store owners, SEO Marketing and SEO Boozer apps are also much beneficial that help to cover basic SEO needs of your site including:

• Site titles
• Descriptions
• Image alt-attributes

There are a lot of other apps that can help you to do things such as adding product reviews to allow customers read vital information about your products. You can show your five-start rating to customers using these Shopify apps.

Final Words

Internet is a crowded place and Shopify site owners need optimization tools to compete with their rivals. Whether you are selling T-shirts or gadgets on your site, creating an optimized video, Meta description, site title, product description, and optimized image is vital to rank your Shopify site higher on SEPRs. This is where our above-mentioned techniques will help you to use Shopify tools to better optimize your site.

www.seo.com.pk is a reliable Shopify SEO service provider for all kinds of stores and sites. Our qualified and experienced digital marketing experts boost your business with target keywords in the target market for quick brand growth. Contact now to get professional social media marketing and SEO for your ecommerce store anytime.