How Can You Set  Link Building efforts

In Off-page SEO, link building is tricky and can be a daunting task as it is problematic for many marketers & SEO experts and becoming a challenge for them. So there is a need to prioritize link building efforts, streamlining important elements and opportunities. That’s why in this post we’re going to share some tips which are designed to make your link building process simple, easy and effective. Whiteboard Friday has designed a framework, making link building practice simple and easier not for SEO experts, even for the interns.

Go through these simple steps, you can understand how to prioritize link building efforts to gain more opportunities.

Step 1. Set your SEO goals to link’s potential value

First and foremost set your SEO goals by answering questions like why you’re building links? Or why link building is important for you? So you’ve reasons for link building. So, you can set your goals by accomplishing following these things:

High ranking keywords

Of course, you’re trying to get more links for a specific page of your website, containing particular anchor text. So, choose right keywords that give better ranking.

Potential referral traffic

Success comes when you notice increased traffic and high ranking. In this way, links play an important role by sending targeted traffic to your site. So, sending valuable visitors to your site from the ranking page might be your goal.

To increase the ranking authority of a specific website, domain or sub domain, or a folder of that website

Google algorithm has set out different considerations for different folders and sub domains. And domain and page authority is based on the quality & quantity of links (to that domain or page).  So, you might be trying to get links.

To get more exposure online to reach a high value audience

You want more visibility on Google, so your audience can find and contact you easily. You can achieve this with link building. So it might be your goal.

Growing Topical authority

You might have a goal to  prove to Google or some visitors that you’ve domain authority in this way. By earning links, you can prove it.

Step II. Estimate results: the impact of link target on your goals

After identifying and setting up your goals, the next step is to evaluate that how link target will influence your goal, meaning that whether it will pass the value to a specific page or section of site or not? It comprises of different judgements.

At this point, you’ve an option like whether you want to cover all these sorts in a single number like 0, denotes not all valuable or 10 for all are superb. Secondly, you can choose different metrics and use them directly. Then, you to check the answer of following questions like

It’ll generate direct traffic?

Whether it is a followed or unfollowed link?

It’ll pass or influence the anchor text that I’m looking or controlling?

If you get positive answers to all these questions, it means that link target will give you high authority as it’s a followed link and sending you good traffic and high relevance. On the other hand, it might be low authority, it’s a followed link, but have low relevance and sending not so much traffic. On this way, you’re going to answer some questions like it is a right page on your site? Does it have high relevance or are there any link risks?

So, it’s a right page on your site and have high relevance, it is good. But, if not, then you’ve to make some modifications. So, it is entirely up to you that how much risk you take in your link building.

Step III. Design your prioritization sheet

Now its time to create your prioritization spreadsheet, list down your goals in a column which you can be accomplished by acquiring this link. Now you’ve page on your site and target, so you can earn that link, avail this chance. This is the thing which you’ve estimated and you’ll get better with the passage of time. You can use numbers or other metrics to make your prioritization sheet and show them all in spreadsheet as shown in the image.