Negative SEO has been a hot topic of discussion in the Digital Marketing community for a very long time. Some of the most popular solutions to combat Negative SEO like Disavow Tool have also been around for quite a while. Lost rankings are a serious concern for business websites. Finding a solution for any Negative SEO attacks is pretty significant. Read below to find out more:

Disavow Tool Provides Some Respite and Limited Usefulness

Because Google is already (supposed to be) discounting spammy or irrelevant links, through a Reddit post, Google’s own John Mueller has expressed his feelings towards the Disavow Tool to be not required so much. Since the links are already being ignored, this tool isn’t necessarily contributing to a solution.

This is actually the reason as well why Google has made efforts making the tool hard to find. Simply, experts at Google feel that it is no necessary. John Mueller has also stated promptly that Google has been making Disavow Tool hard to find purposely.

Even though it might still be available, Google still actively discourages the use of Disavow tool. Quite frankly, the only reason it exists is because the SEO community practically begged Google for it. Google also resisted quite a bit offering the disavow tool but, in the end, went through with the decision.

To understand it better, the Disavow Tools is not something Google forced on the SEO community in any way. It was rather something SEOs asked Google for so long. However, even experts at Google understand the fact that proper use of Disavow Tool should be made when you are responsible for your bad links.

Googlers Don’t Even Believe in Negative SEO

Yes, that’s right. To put things straight, Googlers don’t actually believe in any kind of Negative SEO. While this might be contradictory to what SEOs around the world experience and believe, Google’s very own experts have a criteria and evaluation strategy of their own.

A bright example of this is Googler “Gary Illyes”. According to him, he has never seen any real case of Negative SEO at all. According to his statement at PubCon Florida 2019, hundreds of Negative SEO reports have been deeply analyzed with none actually proving its reality. All cases that were examined had websites seeing a drop in their ranking due to other reasons.

Garry also encouraged publishers to not worry about spammy links or even perceived Negative SEO attacks (focus on the word perceived here). Adult links are also nothing to be worried about as well with this according to Garry.

Are Link Related Penalties Real?

Link related penalties are not to be confused with negative SEO. And yes, Link Related Penalties do exist. Also, important to note, random low-quality scraper links don’t actually cause any penalties as well. Google automatically ignores low-quality links.

Link-related manual actions are real and they still happen. These link related penalties have seen quite a bit of attention as well. People often make the mistake of confusing them with Negative SEO. All SEOs want to do generally is remove these link-related penalties as soon as possible.

When you have full understanding of the link distance ranking algorithms, it becomes rather easy to understand why Google is so confident about their commitment to neutralize low-quality links. However, you need to be a SEO savvy person to understand them perfectly well.

These link distance ranking algorithms are also known to be some of the most recent techniques helping analyze links in a search engine. Google themselves and also other researchers have also published full articles about how this works.

Is Negative SEO Real Afterall?

No matter how you look at it, there will always be two different sides of this coin. Negative SEO (or at least how most SEOs understand it) may not even be Negative SEO in its own self. It is actually normal for many sites to accumulate low quality links including adult types of links.

White hat SEOs and also spammers are of the view that when they link out to high quality sites, their own websites will appear much less spammy as a result. Yet, anyone with deep knowledge of link analysis will understand that search engines today are light years ahead of this practice.

However, if you ask us, is it possible for your SEO to become negative from our own personal experience, the answer would be ‘Yes’. But this is also subjective to a lot of factors. Negative SEO has been going around in the industry as a blame source. SEOs have been putting all blame on Negative SEO in their try to get away from the real results and site problems. Even trying the Disavow tool will not always get rid of the Negative SEO problem for many. Reviewing things in detail will tell most people that problems were rather within their own site and not due to Negative SEO mostly.

Conclusion:

While it is pretty common for an SEO Expert to claim their website has been a victim of Negative SEO, digging deeper will probably reveal that the real cause is something totally different. There might be cases where rankings drop and even Disavow Tool fails to bring them back. When that is the case, definitely the problem lies somewhere else.

Disavow Tool works by getting rid of all faulty links. That is what people perceive to be Negative SEO. When that doesn’t solve your problems, problems would be definitely much more generic. Upon deeper analysis, people are likely to find the problem to be in the site itself and nowhere outside of it. If you are hit by a ranking drop (negative SEO in your belief) and Disavow tool doesn’t solve the problem, acknowledging the problems to be site-wide will be your first step to finding the right solution.

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