There is a plethora of tools available on the Internet including both paid and free tools to help digital marketers boost their search engine optimization in 2021. Among the many, experienced marketers rank SEMRush, Yeast, Google Search Console, and Moz as one of the best tools to leverage their marketing strategies. However, in this post, we will try to explore several SEO tools category-wise.

So if you are a savvy professional in 2021 who is concerned about the success of his business and aiming to provide more value to clients, then the following SEO tools (category-wise) will allow you to boost your results in an affordable cost.

A few categories of tools we have selected are as follows:

• Keyword Research Tools
• Link Building Tools
• Analytics Tools
• Local SEO Tools

So let’s get on with our research and find out how a plethora of tools can help you to boost your business in 2021.

Keywords Research Tools

Keyword research tools are handy weapon of every digital marketer. They help SEO people to discover the topics your audience is searching for.

1.Google Keywords Planner

This is the most popular Google’s keywords research tool. Marketers use this tool to generate keyword ideas based on ten keywords from a URL or a website. Keyword planner is not a perfect tool and it has limitations such as lack of absolute search volumes. The tool is extremely useful for marketers because it helps to find keywords not ordinarily found by other tools built for this purpose. This tool is good enough if you want to optimize for Google, however, each search engine has a specific tool you can use.

2.AHREF’s Keyword Generator

The keyword tool here is the most powerful tool in the world for SEO professionals because it pulls enormous keywords data from a huge repository of ten billion keyword phrases and from across 170 countries. This tool by Ahrefs gives information about the monthly search volume related to a specific keyword and also shows keywords difficulty score KDS.

3.Google Trends

Google trend as the name suggests provide vital information related to the popularity of a topic over a period of time. If you are using this tool, then you can find out the trending topics easily and depend on this tool. This allows you to create a robust content striate based on only trending keywords.

4.Keywords Surfer

Keywords Surfer is an effective keywords extension that comes with Google Chrome. This tool shows the estimated monthly and global search volumes for Google query used by people. In the sidebar of this tool, you can also find similar keywords and phrases.

Link Building Tools

Link building is still the most important tactic to enhance your SEO results in 2021. Creating back links are just as important in the era of SEO evolution as it was in 2016. However, using link builing tools below can make this strategy more useful for your SEO team.

1.AHREF’s Back link Checker

The tool shows any the top 100 back links to any website or a page. It also displays information about the top 5 most linked pages and anchor texts. You can see domain rating (DR) as well as URL Rating Scores.

Because the tool is developed and supported by the industry’s leading Ahrefs database, it contains 16 trillion links and 170 million unique domains.

2.Hunter.io

Hunter.io is another popular link building tool that helps professionals to find email addresses associated with a specific website. You can use this tool free-of-cost for up to 50 requests. This tool also helps marketers to find and search for an email ID of a specific individual. If you know the person’s domain and name, then install its Chrome extension and start using the tool.

3.Streak

The third one in our list for link building is Streak that is another Chrome extension. This premium tool does an amazing job of transforming your Gmail into a customer relationship management (CRM) software.

Streak helps you to send a huge number of personalized emails. It allows you to see which emails have not been opened yet to improve bloggers’ outreach.

Analytics Tools

Now we come to the exploration of analytics tools which help to analyze and measure data on your website effectively.

1.Google Analytics

As 2021 starts, Google remains the top search engine authority for SEO gurus to devise new strategies. This is why Google Analytics stands as the most powerful analytics tool to date to provide you a range of information to boost your SEO.

For example, savvy marketers know how to use Google Analytics to boost every aspect of their marketing strategy. However, if you optimize for Bing, then you can use Bing Webmaster Tools. Similarly for Yandi users, Yandex Metrica is the recommended analytics tool.

2.Google Data Studio

This tool as the name suggests provides you useful data to create interactive dashboards and generate reports based on that data. It can work closely with Google’s suite of tools and merges information from other Google-related tools such as Google Search Console.

3.Ahref’s WordPress SEO Plugin

This tool from Ahrefs helps marketers a great deal by allowing them to perform constant audits and helps them to check their backlinks. Using the power of integration, the tool allows you to combine data from Google Analytics. The best thing is that the tool is completely free that does not make a hole in your pocket.

Local SEO Tools

1.Google MyBusiness

Google MyBusiness (GMB) is a vital weapon for today’s savvy marketers to list their businesses and manage their company’s information in Google search and Maps.

While you perform local SEO, claiming and optimizing your GMB profile is a comprehensive move that helps to boost your local SEO. GMB stands like a rock to help you boost your local rankings for organic searches performed locally.

2.Whitespark Local Citation Finder Tool

Whitespark’s Local Citation Finder helps find NAP citation opportunities for your business. To boost your local SEO and rankings, a Moz report in 2018 stated that citation signals play an important part. Therefore, Whitespark local citation finder tool is handy to improve your local SEO as well.

Other Tools

Last but not the least, we mention some extra tools that do not fit into the above-mentioned categories, but help marketers to create an impact in 2021 with their efforts.

1.Algoroo

Google’s algorithm is one thing that decides whether SEO professionals will become successful or not during 2021. Tracking Google’s algorithm is vital in 2021 that allows you to see as many fluctuations in SERPs as possible. You never can afford to miss out on Google’s algorithm’s updates in 2021.

Wayback Machine

Wayback Machine is powered by Archive.org that show how web pages looked in the past. Marketers can gain good insights from this tool. For instance, if you are doing a broken link builing, it is helpful to see what was originally on the dead webpage a few years ago. That allows you to create a better strategy to replicate the page content in 2021.

The final verdict says that using all those tools or a combination of those can boost your SEO in 2021 to make a difference.

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