Google Ads is a profitable option when used properly. However, with Google Ads, every keyword you use in your ad is associated with quality score metric of Google. This can also impact your cost and the ability of your ad to display. Every digital marketer has one dilemma; they have lived and deal with the limitations of content marketing and search engine optimization. It often takes a lot of efforts and a long time to get the real results from SEO even if you are working day and night.

According to digital marketing guru Neil Patel, even if you start a website from the scratch, it can take at least three to four months to observe any serious traffic coming your way. This is an important statement because some people cannot remain calm and gets frustrated if they do not see any hope of customers coming their way. Not having any revenues for a period of four to five months is not always easy for your business. This is the reasons so many marketers turn to Google Ads and pay every time a click is made.

Let us explore in this post how you can ultimately manage to improve your Google quality score and make an impact on your business revenues.

Why Google Ads is Important

Ads is not simple, yet the most effective way for business websites to gain profits. The fact is that Google Ads work much faster than search engine optimization SEO. Since both SEO and Google Ads are vital search engine marketing and optimization tactics, Google takes control of both of them to guide you every step of the way. Google Ads can significantly help you to generate more leads and traffic; however, a properly managed and optimized Google Ads campaign is more important to have for your site work faster to get more customers.

Ads is more effective and faster because:

• It can help you to focus on many keywords at one time
• You can shut down your campaigns any time you want to by free will
• If you place ads at the top of a web page, people will notice it immediately

Of course, there are many benefits of Ads over SEO, but you cannot go ahead and think you can ignore organic sources of traffic because SEO has more long-term benefits than short term. Moreover, the platform is much more transparent and you can have any information about what is happening with your ads anytime.

On the other hand, search engine optimization or SEO is a long-term process; to rank for any keyword, it requires a lot of perseverance and you will have to read and write a lot of content on the website to get organic traffic. This shows that content marketing and SEO can provide long term benefits to businesses, however, they can also take some time to help you gain authority over the World Wide Web.

Moreover, putting simple ads with a few keywords can make them instantly visible to the customers or viewers. Depending on the quality of content and keywords, ads can help you to gain authority. But you need to be more realistic about it and not spend too much money on Ads and SEO or both.

Benefits of Google Ads

Here are a few benefits of Google Ads you should know before understanding how to improve your quality score.

1.Increase Quality Score

Google Ads are brilliant tools to help you boost traffic on your websites. They also help marketers to get more clicks, conversions, and provide a good way for visitors to know about your brand or business. However, this is not the case with SEO; since SEO success mostly depends on the number of your brand name searches, there is another reason why you should aim to increase brand awareness.

2.Helps to Reach More Customers using Gmail

Another most important activity for all businesses is to use email marketing, this is where Gmail ads can significantly help marketers to boost their revenues and online presence. In 2015, Google made a great step to integrate its Google Ads with Gmail and made it available for all advertisers. This means that you can reach more prospects through Gmail inbox.

On the promotion tab, Gmail ads usually appear when you open your Gmail account from Google. You can run these ads on all sorts of devices such as mobile phones or computers. However, if you use search ads, they will be much more expensive compared to Gmail ads. Therefore, for small businesses and startups, which often have a small marketing budget, they must gain advantage from Gmail ads.

Unfortunately, many people and business marketers are still not aware of the importance of Gmail ads. They can help you connect with your customers more easily, let us show you in the next paragraph.

3.Reconnect with your Website Visitors

A great benefit of Google Ads is to help you reconnect with your website visitors. Let us explain this point here. Suppose you have window shoppers on your website. These are those visitors who have successfully visited your web pages and have gone through a lot of pages without making any purchasing decision or action. Now don’t think these people are not important because they have already left your site. You must take an action to remind them about you and why they did not take action on your website. This is the real goal of marketing or Ads to convince visitors to turn into customers. So how can you remind them about your impeccable services and how much you can do for their problem’s solution? Enter Display Remarketing and RLSA campaigns.

When it comes to remarketing, this helps marketers to target the users or people visiting your site with banner ads and images. For example, if you are running a social media marketing company and visitors are looking to avail Facebook marketing services, then they might not take any action unless convinced to buy your services. You can create a remarketing list and help them get converted into customers.

4.Measure your Ad Performance Regularly

Even though large companies spend thousands of dollars on traditional advertising and billboards, it gives them fewer chances to keep monitoring and measuring the performance of their ads regularly. Moreover, if you use traditional marketing or TV or radio ads instead of Google Ads, then they will also take too much toll on your pocket and can make you bankrupt.

This way, if you use Google Ads, you can be in charge of your own marketing budget and control how much you have to spend on Google ads. Moreover, you will not know the sources of the leads coming from different media. Therefore, it becomes an easy business to calculate return on investment ROI from traditional media.

Using Google Ads, you can easily tell what is exactly going wrong with your Ads campaign. You can view information such as:

• Who clicked your ad?
• How many leads you have generated?
• How much traffic you have gotten from ad words?
• Which keywords generated the most traffic and leads?
• How much does it cost you per lead?

5.You can Explore Much More Using Google Ads

Even though there is fierce competition on the Internet with everyone trying to use Google Ads, there are a lot of opportunities too. One of the biggest goals of Google Ads is to help you understand your quality score better and make it as early as you can. So don’t get confused and know that there is a much more to explore when you link your Google ads account with Google Analytics account. Ad Words is a great platform, but it does not allow you to know what visitors are doing when they are done clicking your ad However, this can be understood using Google Analytics. For example, Google Analytics helps you to know whether:

• How long a visitor stays on the page?
• How many pages they have visited on your website?
• And the bounce rate of that web page

In this way, you can use all this data and much more information integrated with Google Ads to arrive at a comprehensive conclusion. For example, as an advertiser, you can measure the ultimate performance of your Google Ads. You can also pause those keywords that are not performing well. This helps you to handle your competition well.

So, this proves that Google Ads are really much more effective than traditional marketing. How can you use them for your business? Can you even use Google Ads without a budget? Let us find out in the next few paragraphs.

Who can Use Google Ads?

One thing that is worth mentioning here is that almost anyone can use this incredibly easy platform by Google, you should not go ahead and use Google Ads because your business partner in Australia has had a tremendous success and that motivates you to invest in Google Ads. First of all, Neil Patel states that you should have a clear sense of why and how you want to use Google Ads before actually making an investment decision. This means you need to determine what type of ads you can work with and which type of ads work best for you.

However, Neil Patel website also states that if you use the following criteria, Google Ads can become a profitable endeavor for you. This includes:

• Can you find audience online to view your ads?
• Are your keywords related to your niche or business being searched widely over the Internet?
• Are bloggers and magazines on the Internet are publishing materials that related to your service or industry?
• Search for your Keywords online to see if Google throws relevant answers.
• Do you know that your investors are already investing online in Google Ads?

How is Quality Score Calculated?

Quality score is often calculated based on exact match keywords. When you set up a Google ad campaign, you will have to create ad groups and then select the keywords. You can select three types of keywords such as:

1. Exact Keywords
2. Phrase Keywords
3. Broad Keywords

For example, if you specify a keyword in square brackets, then your ad will only be visible related to the exact search query made. However, if you specify keywords in quotes, this will display your ad on any search that has that phrase in it. Moreover, if you simply type a keyword without any brackets, your ad will be visible for any search queries that has the words in any order.

During running a campaign, you can see that there exists a column for showing you the keywords quality score in the keywords report. You will see how a group of ads get a different quality score for each keyword. For calculating that keyword, Google sees many aspects. One thing is the typical performance of other advertiser’s ads. However, Google does not observe these factors alone, because these factors are not permanent as the keywords keep changing in your campaign.

However, Google know that every advertiser is different. For a specific keyword, advertiser has to make a strategy. Based on the keyword’s strategy, your ad and landing page can perform a lot better than the other advertisers. This will increase your quality score higher than others.

Another vital factor for a quality score is that it is often based on your Ads account. This means that Google also weighs in the performance of your past ad campaigns and other currents ads as well. This shows that if you are continuously creating advertising campaigns for your digital marketing, then Google can know that you are effective marketer and may also do better in your next campaigns. However, for many beginners, there is a problem of low-quality score when they run their campaign. This shows that many advertisers do not know what they are doing.

Due to past performance, it is difficult to get high-quality scores. Over time, this problem can be overcome. However, if you have a low-quality score in the past, this will take time. Google looks at many of these factors to calculate your quality score.

Another factor that tells Google is that your ad is doing best. For Google, quality depends on how Google thinks your ad is best. The highest quality search and ad results leave searchers completely satisfied.

In addition to the above factors, Google considers another factor is your headline and the URL. Writing powerful headlines is important; use almost 25 characters in your headlines. It all depends on the punctuation size and heading length. Google will take notice of it and will appreciate effective headlines. Moreover, in addition to headings, Google also takes into account the factor of description. In an ad copy, you should try different descriptions to see what works the best. Your URL stands out the most because there is not much you can do to change your domain name. However, a higher click through rate or CTR depends on the address of your landing page. Google already has an idea that searchers often look at the URLs as an indication of what your landing page is about. Therefore, if the information is inaccurate, it can increase the bounce rate.

Finally, the last factor we want to mention related t o increasing the quality score is keywords targeting. Your click through rate or CTR is also being impacted heavily by some specific keywords you are targeting from search queries. Therefore, it is important for you to understand that you will not be able to compare click through rates of various keywords.

Conclusion

In this post, we have tried to cover all the basics and advanced concepts and tactics to help you understand the vital importance of Google Ads and how you can use them in your business to get a sustainable competitive advantage. We hope these tips and tricks will help your business to get started well and run your first Google ad successfully. It will also let you know whether you should or should not invest in online marketing. It is important to know who is viewing your ads every day and how many clicks are coming. If you are overwhelmed by the success of your friend in another country, then we do not recommend you to follow the same pattern of online marketing. Make your own decisions based on your own needs and tactics. Even though your text ad is good, there are a lot of factors you must consider to improve your Google Ads quality score.

Your landing page is important with all its headings, elements, and URLs to impact your quality score in the eyes of Google. However, Google considers click through rate CTR as the main component of your quality score. This is because CTR is useful that allows Google to know more about the experience of searchers.

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