Are you finished with completing your website’s on-page optimization by following all necessary guidelines and making sure all sections and pages or your website are optimized as they should be? You must be planning your next steps by now and should be chalking out a successful and implement-able SEO strategy that gets your website the necessary reputation in the market along with all-important link building for maximizing its incoming traffic.

Ranking high in search engines and searches is indeed of paramount importance. Search engine ranking is a collective ranking provided to your website and pages based on its on-site and off-site score including all the off-site efforts that you put in to rank it higher. As much as your on-page SEO matters, for competitive business industries, off-page SEO is a necessity to bolster your website’s digital reputation and authority with the help of both backlinks and reputation building placements across the wide web.

Off-page SEO is not as simple as on-page SEO (that is if you consider on-page SEO to be simple at all). With on-page SEO, you can make the required changes and optimize your pages as per Google’s guidelines and be done with it, off-page SEO is more of an ongoing process and will have you posting content and updating social media profiles for as long as your digital website’s lifecycle really.

Here are a few off-page SEO techniques that will help your website with its link building as well as reputation building in the long run:

Link Building Techniques that Work

Backlinks are like us humans, not all are created equal. While earning a link from another higher authority website will sustain your brand’s relevance providing it more authority of its own in Google and search engine’s eyes, it all depends on the type, quality and authenticity of your links. For search engines, how much weightage your links carry depends on the reputation of website they are coming from with links to external sites considered as recommendations. In theory, it shouldn’t actually be you providing those links, it should be your website’s users or your clients doing so. However, while this technique and practice is allowed, effective link building depends highly on the quality of your links and not only on their quantity at all.

Although, search engines also do focus on the number of links pointing to your website when assigning value, their quality and relevance is of great importance as well. When you have links from websites that are most relevant to your website’s products or services, more SEO weightage will be given to them resulting in higher rankings in searches. Similarly, websites or pages with high authority will contribute heavily towards your credibility and authenticity as well. These below are some of the most effective link building techniques that can help your off-page SEO stand out a great deal:

1: Turning Existing Brand Mentions into Links

This one is usually for those brands or websites that have gained a certain high amount of publicity on the internet already. The idea is to look for brand mentions, product mentions or other company information used on the internet and as them to be added as links to your website or webpage. It’s worth searching for these mentions as your brand name should already be present and by turning them into actionable links, you can get traffic back to your website boosting your SEO and also providing more link building opportunities in the process.

2: Guest Blogging for Link Building and Reputation As Well

Ask any SEO expert best tips for off-site SEO, guest blogging is sure to be on top of most lists. There is a reason for that. Placing your blogs posts at influential sites that rank higher with good domain authority is one of the most effective techniques to help build links for your website. By placing you websites links, your will provide readers a good reason to click them and look for what they need on your website making your website build reputation as well in the eyes of all-knowing (in the digital realm) search engines.

However, quality of content in your guest blogs has to be top notch and also you have to find sites (through your own research) that are relevant to your products or services and also have their own high authority with a lot of visitors.

One great way of finding high quality domains to leave your gust blogs with is to follow high ranking competitors. Wherever they have blogs with links, you can too. Once you do determine which sites are best for your guest blogs directing users back to your own site with links, reach out and have them post your blogs at significant locations to boost your link building as well as website reputation.

3: Fix Broken Links by Helping out Other Sites

As much as you would like to believe that links live happily ever after once you are finished with them, they are yet short-lived and can be affected by a lot of factors. Websites can go offline or change their link structures, URLs can just stop working as well or your links can get directed in a direction that you might not have intended.

Check My Links is a great tool that helps locating your broken links quickly in content or articles posted on other sites relevant to your business. Having identified your broken links, the next step is to contact these sites in question and propose to them a potential substitute link that will fix the problem and get your links back working again. This is a great link building strategy and has the potential to build more links without even having to look for new sources.

4: Definitely Put Links Where Your Competitors Have

This one is pretty simple. Wherever your competitors have links, you can too. High ranking competitors are at their positions because they must have put the right links at the right locations. You can easily find out where they are posting their links using tools or even manually and have your SEO team put links there as well.

For your off-page SEO, matching competitors with effective links is a great strategy. You will usually find authoritative guest posting sites or content posting locations where you can also place your links. Be sure to focus on all link types including guest blogs, slides, videos, social sharing links and/or profile creation links as well to get as many out of this off-site link building technique as possible.

Building Your Reputation

Of course, SEOs will tell you how important link building actually is. There is no doubt that it is very significant but you can further enhance your off-page SEO by boosting your website’s reputation as well. This reputation is not to be mixed with how users or potential customers perceive your business but is focused directly on how search engines interpret your website and recognize it with its reputation that you build. Here are some reputation building techniques that can help you achieve wonders with your off-page SEO:

5: Social Media Profiles and Business Directory are Must for Reputation Building

When looking to establish your business’ digital base, factors like social media profiles and business directories are of great importance. These are to be carried out after having created your website and finishing with all on-site optimizations. Your business and website must appear in local directories searches (digital ones of course) and must also be available across all major social medial platforms. These platforms can vary from local interest of people, Facebook, Twitter or LinkedIn are always important but you should also consider ones like Wikipedia, Crunchbase etc. depending on your location situations.

Physically present businesses should also create Google My Business page to make their search result appearances richer. Search engines will provide the opportunity to include a link while they will also take notice of all these clever placements when calculating your website’s digital reputation. To go with a high link building profile, a high reputation is very significant as well. Both these combined can actually place your business right where you need it to be having both visitor’s and search engine’s attention at the same time.

6: Use Social Media Marketing to Full Effect

While there is no confirmation on the effect of social media metrics such as shares and likes on off-page SEO and its link building abilities, these can certainly help with reputation building on the web. With people’s attention so much fixed on social medial platforms like Facebook, Twitter or Instagram, when they find your business pages on these platforms, your reputation will only go up.

Additionally, with more and more shares across various social medial platforms with some of them branching out on other platforms like blog comments, brand mentions at various place as so on, your reputation with search engines will also benefit. Especially when you have a fast moving consumer goods business, this can really come in handy. Similarly, services that are offered online can also benefit from social media greatly as well. Be sure to use social medial marketing to full effect and integrate it with your off-page SEO as much as possible to build reputation for your site.

7: Get Influencer Attachment with Your Reputation

Association with ranked influencers is just a generalized concept that works great in the digital market as well. When you need to make your website’s reputation suitable with search engines, getting influencer attachment is one of the fastest and top ranked ways. Industry influences can always be suitable, brand or businesses with a similar type can get you the required traction as preferred as well.

You can start by making a list of significant influencers in your domain (these don’t need to be celebrities) that you will share your content with making them play an active role in marketing your brand and site. The immediate effect of this will be visible in your incoming traffic as influencers will land your website in the right spot. This will also boost your off-page SEO by adding mentions and authority as more traffic flows through as well while also bringing in new visitors for your website as well.

When you are planning your business website’s off-page SEO, both your reputation and link building are pretty significant. While reputation takes care of search engine presence and makes you rank higher, link building helps with bringing in traffic and boost your ranking at the same time. As a matter of fact, these two in actuality contribute in both your search engine ranking and also your footfall (in the digital way) at the same time. Direct and indirect effects of both are must haves for your website or digital business in today’s competitive world.

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