Search visibility is without a doubt one of the most important factors for any business website. Whether a website offers services or sells products, it is significant for it to appear at top search result spots to capture sale leads. Google keeps rolling out updates and ironing bugs or errors. Black hat techniques have been thrown out long ago and today it is all about doing the right things well to rank as high as possible.

Thing with other paid digital marketing campaigns like Google AdWords or Social Media Marketing is that they might be temporary. As soon as you stop pumping all that cash into them, you don’t have anything to show for it. On the other hand, search visibility that is also called SEO (Search Engine Optimization) stays for a long time. When you combine those paid marketing campaigns with a highly ranking site, results get multiplied.

When you get the right SEO Agency to rank your website higher in search results, your business website will flourish. In 2019, it has become both easier and harder to rank higher in Google searches. It is easier as Google has now laid out an almost perfected criteria for website owners and managers. It is harder as there is so much more competition as almost everyone is not looking forward to exploring the digital marketing side of things.

Here are some of the top things to consider when looking to maximize your website’s search visibility in 2019:

1: On-Page SEO Needs to be Top Notch

On-page SEO has been around for a long time and is expected to affect SEO for a very long time to come as well. Back in the good old days, on-page SEO was the only form of search engine optimization (the only form necessary at least). It has gotten a lot more sophisticated with all these updates by the search giant Google. Some important considerations are:

• Page Titles – Every page and post should have its own unique title. Page titles are some of the most important and contributing SEO factors. These should include your major keywords for that particular page according to updated Google algorithms.
• Meta Descriptions – Any relevant keywords for your content should be included in the Meta descriptions. Your page is listed, these are used within the search results. This is also the snippet information that you are able to view under every search showing up in Google searches.
• Meta Tags – Main keywords for any page should be included in Meta tags. Each page should get its own Meta tag telling Google about which keyword to crawl for it.
• URL Structure – Search engine friendly URLs are necessary. These can bring high quality of crawling for Google’s algorithms. Keeping your URLs short is a good technique. URLs with targeted keywords are great and where your keywords are placed in URLs matters as well.
• Heading Tags in the Body – Every page has content right! Separating your content using heading tags like the H1, H2, H3 and H4 is pretty significant. When posting content, break it using these tags for better crawling and page structure. H1 is generally used for titles and H2, H3 and H4 can be subsequent headings in the page’s content.
• Keyword Density in Content – Another significant on-page SEO factor is keyword density in content. Relevant keywords should not only included in the content but also in headings. Doing this, Google’s crawlers will be able to understand your site better. A keyword density of around 2-5% should be followed for any on-page content.
• Image SEO – It is more important than ever now as Google recognizes images and their titles. Use your main keywords as image titles that are also relevant. Alt Text and Descriptions can also be used for images making them more SEO useful.

2: Keyword Research Is a Winner

Whether you are going ahead with your on-site SEO or off-site SEO, keyword research is something of great importance. Researching just the right keywords for your pages, content and any blog posts will always make your website a winner in SEO. Keyword patterns are now far easier to understand than they were some years ago. Local SEO demands keywords with area names where websites or businesses might be operating.

Doing your business manually, you would have a good idea about what keywords would have the best effect on your website. However, for SEO purposes, you would need high quality tools. Some of the best Keyword Research tools in the market today are:

• Google Keyword Planner
• Ahref
• SEMRUSH
• LongTailPro
• KWFinder

All these tools will provide you both short keywords and also long tail keywords. It would be best to focus on long tail keywords at first that have lower competition and then you can make your way into the more competitive short ones. Keeping an eye out for your competitors is a great way of finding out best keywords as well. Keywords, they are ranking for and getting most traffic can provide you just the insight that you need.

3: Quality over Quantity Backlinks

Backlinks are probably one of the most discussed topics in the SEO community. These are potential arrow signs that direct traffic towards your websites. Off-page SEO revolves so strongly around backlinks that treating them with as much care as possible is the most important thing to do. Back in the day, it simply was as many backlinks as you can get to your website, better for its search visibility.

However, with some of the recent Google updates, quality of backlinks has been focused on greatly as well. Some key factors are:

• Content for backlinks should be of the highest quality containing focused keywords
• Backlinks should be from well reputed sites or pages with a high authority
• Relevant backlinks from similar industry are given much higher priority
• Influencer back-linking is a good strategy for quality backlinks into your site

You may decrease the number of your backlinks to improve their quality. A minimum number should also be maintained depending on the competition of your keywords and website industry. All options have to be weighted in properly in order to provide your website maximum search visibility.

4: Remove Any Bad Links

Bad backlinks are like anchors that keep pulling your site down deep into bad water exactly where you don’t want it to be. One of the most important features of SEO is to only keep good links pointing back to your site. Google has become aware of link quality and if you have any placed on non-authoritative websites that may have nothing to do with your business niche, their algorithms will understand them as bad links.

As a matter of fact, bad backlinks contribute to your website’s negative SEO. Instead of boosting value, they minimize it. Your website is better off having a lesser number of backlinks but only good ones. You should be in a position to remove all bad backlinks pointing towards your website. Manual bad links removal can be a much daunting task indeed when you have hundreds of them. There are tools available that help you identify all links placed for your website. Some of these identification tools are:

• Majestic SEO Tool
• SEMRUSH
• AHREF
• Moz Backlinks Tool

Now that you know that links are pointing towards your website and which ones are bad, you can move forward with removing them altogether. This can also be done both manually and via a tool. You can either request all the webmasters that you might have posted your content with to remove your links when number of backlinks isn’t that high. When you do have a large number of bad backlinks that you should rather remove, using Google’s own tool is a good approach. An available tool is:

• Google Disavow

With Google Disavow, you do all this automatically. Removing all bad backlinks should free you site up from any burden that it was under.

5: Must Do Internal Linking Perfectly

This is another feature of on-site optimization but we have kept it separate as it is of great importance. Google’s crawlers have their unique algorithms that they use to understand a website. Your site structure is of prime significance when collecting SEO points. Site structure can be explained to search engines only with internal linking. All your different pages on the website have to be internally linked in order for Google to rank it higher.

Internal linking can be done through many ways. The best way to do it is to use links in content. You can have separate links on your pages directing towards other pages as well. As long as all your pages are accounted for and Google is able to understand your site structure successfully, your site should be good to go.

This should follow on all service or product pages on every website. Any pages that are left not-linked can end up not being crawled properly. Google can dump non-linked pages into non-usable information and can consider the website not properly structured as a result.

6: Quality Content Is Still King

If you know SEO any bit, you should’ve come across the term ‘Content Is King’. With regular updates in Google’s algorithms, focus is on the quality of content and not all on its quantity now. However, ‘Good Quality Content Is Still King’ wouldn’t be a wrong thing to say. Whether you consider on-page SEO or off-page SEO, content has always been and still is the backbone of it all.

There are many different requirements from content when it comes to getting it fully optimized for search engines with the aim to boost site visibility. Some of the main ones that are applicable in 2019 are:

• Relevance of content should be 100%
• Content should be separated using H1, H2 and H3 tags within the body of a page
• Keyword density is of great significance, keyword stuffing no longer serves well
• Engaging content that improves visitor time on a page is very helpful
• There should be no grammatical or syntax errors in content at all
• Content should be relatable for both crawlers and people reading it

Quality content can also have helpful images and videos embedded in it. You will need to title your images and videos with relevance to your content as well for them to make more sense for Google and its crawlers.

Are you looking to boost your sites visibility in Google searches in 2019? www.seo.com.pk can provide you best results with our high quality services. We have SEO Agents who have years of experience and are always updated with all latest developments in the field of Search Engine Optimization. Not only do we help with keyword research, but we will also help rank your most important keywords at top Google search results. Contact us now to get best SEO services based from Lahore, Pakistan offering solutions to businesses all over the world.