6 Adwords Ad Copy Testing Ideas To Try In 2017

In the modern age of technology, the success of a PPC manager lies in its ability or integrate new technologies in its existing management strategies. With the introduction of Adwords IF Functions and  Adwords standard text ads, the goal of search marketers to integrate the new with old one.

Now advertisers are  developing new ways and incorporating advanced technology with testing strategies in order to improve performance on ad copy. If you’re wondering from where to begin? Columnist Jason has shared some testing ideas that are sure to drive huge performance changes.

Testing Ideas

As we know there are so many factors affecting the performance of effective ad copy. So, it’s difficult to test and find out the which ads are working best for you. Let’s check out some these ideas

Numerical abbreviations vs. full numerical value

The one simple way is to use different numerical values, enabling your ad to grab more attention and stand out of the rest. The great way is to list the numbers of your product usage or huge customer base.

Promotional quantification method

The key element of an optimized advertising campaign is to know the response of customers on your promotional efforts. By making little adjustments in promotional language, your ad can reach the clients and drive drastic changes in click through rates. However, promotional types or wording may vary from industry to industry, here are some ways to advertise perfectly during the same promotion. Focus on headline 1

Use your brand name in headline 2 for non brand keywords/ campaigns

Consider using your brand name in headline 2 for your non branding campaigns/ keywords. It is quite helpful for building your brand persona and giving a piece of mind to the users that they’re clicking a company rather than a random link. 

Headlines using ad customizers

In case,  a piece of dynamically inserted content is missing in the search headline, then you’re losing clients and money because your headlines are not customized according to your ad groups and they show inflexibility to implement the ad copy test across the campaign. For this, try testing variations that do or don’t implement this practice.

Add first word (verb) call to action

In this digitalized world, the way you’re addressing or asking your customers has great impact on your marketing and sales. Similarly, in the digital presence its important to use right words to ask or talk to your users, compelling them to explore more about your product or services. In this way, the first word in your call to action can play a significant role. So, make your first impression good by testing the first word in your call to action.

Benefit testing in Headline 2

As we know that headline 2  can attract more attention, so by using benefited based language is a great way to grab the user’s attention. Instead of discussing the prices, features and promos, try to explain that how the product or service can make the readers’ life easier, it’ll evoke the emotion and the click you desire.

 After thinking, turn your value proposition into the  ad copy. Then set up test in such a way that helps you to find the benefit users respond to most positively.