Text ads have been a popular medium for digital marekters a couple of years ago. However, in the past few years, Google has changed trends that has helped marketers move away from simple text ads on the Google Display Neetwork to resplace them with responsive and more visual ads. These new units consist of both an image and a text ad and serves as a bridge between and text banner and ad types. Responsive text ads look brigher and more visual than simple text ads on the Internet; even though text ads had a large inventory, they were also not much appealing for the users because vital elements were missing to catch and attract their eye.

Many text ads were created seamlessly with a blend of text on the background of websites. Google has shifted its focus from text ads to responsive ads that has helped marketers to generate click through rates CTR for Google Display Network Ads. This innovation has been positive for both Google search engine and the digital marketers like you. Let us drive you through responsive ads tutorial and guide you to make a decision in favor or against them.

How do Responsive Display Ads Work?

As Google is preferably moving towards responsive ads and minimizing the use of text ads like before, CTR for those responsive ads is going to get higher and higher. Through responsive visual ads, you can also make Google Display Ads Network more accessible to a large community of digital advertisers. For Google Display network, standard banner ads have long been a part of it, but, not all the marketers were able to benefit from these slots like in the current days. There are nearly 20 standard sizes for banner ad units on the GDN, each requiring a design team to tweak, resize, and customize the visuals to make sure they look right.

However, many businesses do not possess the right bandwidth to create a full suite of banner ads; this is the reason more often, advertisers focus on top five banner size options that makes a significant amount of inventory to go unused on the Google Display Netowrk. On GDN, these ads also enable advertizers to fill up each and every space. These spaces include all such as text, banner, and ad spaces. But Google is doing many things and making several changes in the real time, this is why marketers must understand how it can affect the way their ads appear.

One thing that is clear is that images will be scaled to fit into each ad unit. Now you need to determine how much space is left behind after choosing the appropriate image for your ad. If you are left with ample space in addition to an image, then you can choose various combinations of text based on yoru available space. The good news is that some text will be truncated in limited areas. Hence, if you are aware of these things, it is vital that we set ourselves for the bigger game of display advertising on Google Display Netowrk. Always keep in mind that all the changes that Google makes will impact yoru image and text ads.

Strategies for Getting best Results from Responsive Ads

1: Optimize for Image Scaling

Responsive Ads allow advertisers to upload a lot of images on the Internet in landscape format. If you have images that are not cropped easily, then landscape is the best opotion for you. Even though the process of uploading an image shows an image greater than its actual size, not all resulting ad units can have larger images. What does that mean? It means that the images that you choose to upload for yoru ads can get scaled down to fit into the right space available for your ad.

For example, you are running ads for a SEO company that plans and implements search engine marketing strategies for small businesses in Dubai. One of the most popular destination in Dubai is Sheikh Bayed Road, you have been running responsive ads to generate the interest of more businesses to avail your services. Therefore, before choosing your images for ads, you can lean on your expertise and find that the images of small business organizations are favorites to be used in the ads. After choosing a lot of images, you can come up with a lot of them to suit yoru marketing needs.

The first image can show a front photo of your office and in the backgrouond, a smiling face of your employee can cheer the customers up. You can use both images, but use an image that shows that best representation of what you are selling to the UAE customers. So when you scale those images, they should not be harder to understand for yoru customers.

2: No Size is Optional

Some creative sections say that the images are optional; but you can treat them as required. You might be an advertiser who still struggles with display advertisements. As Google rolled in the responsive display ads in 2016, it was meant to only help the advertisers than to harm them. For the Google Display Network, the responsive ads have been a failure since 2018. However, in the 2020, if you are still not sure whether to use them to get clients, then you must be convinced that fighting Google is like fighting fire with fuel.

The bootom line is to remain flexible with your logo as much as you can. People love their favorite brands’ logos; they are meant to win their hearts. The logo images are also uploaded the same way as image components, landscape and square. However, if you have only one type of logo that is landscape, then consider to make it adjust into the better space. Don’t be afraid to use only the icon portion of your logo. If you look at an example of spotify, then you can see that they have a great logo that is designed for the landscape with an icon on the left and the word spotify on the right.

Does that fit well enoguht into the image section of the logo? Not at all. Therefore, if you still make this mistake spotify made, you will never be able to fit your image in the space available, the ad does not work. Then in that case, you will have to hire a graphics designer to create a more square version of your landscape logo. More often than not, the first option you will use is to pay a designer to make the image square. Then you can go ahead and crop your logo that might look better in the editor, it is best to make some adjustments at this point to yoru logo.

Look at the spotify example again; they fixed that issue by having a different version of their logo with the green and white logo at the top and word spotify written at the bottom. Even though your brand managers may not like the way new logo looks, you are the master mind behind creating the responsive ads. Therefore it is always worthy to spend some time to create more logos to fit for both the landscape and square space.

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