We humans are all about attraction and what pleases the eye. No doubt, you content needs to be written well in context of your products or services but adding in that visual charm can really spruce it up making visitors spend more time on your pages.

Visual information is far easier and quicker to comprehend and understand providing a basic knowledge of the written content itself. When we see a good visual that is in context with the written content, automatic reaction is to read the whole thing and explore what’s really in it as well.

For informative blogs, contents and also sales driven websites, visual content in shape of images, videos and infographics can really play that vital role of providing strong content marketing. By treating your content carefully with purposeful visuals added in, you can make it much more attractive and worthwhile for your visitors making them spend long times on your websites boosting your SEO and also engagement as well.

Talking figures, web content that is made attractive with visuals like videos or relevant images, gets no less than 94% more views. Email marketing campaigns get much better click through when enabled with attractive visuals, infographics boost traffic up by a further 12% figuratively with 28-35% increase in retweets of tweets with visual information added in.

These are all substantial figures but must not to be confused with badly written content made attractive with visuals. Content quality and attraction with visuals go hand in hand to get you more visitors that will actually convert to customers. However, the fact remains that reading only words is never a pleasing thought while when you have visuals to relate to, it becomes much more pleasing and plentiful. Here are a few significant reasons why you should always focus on visual information for your content:

1: Visual Information Creates Best Engagement and Connections

As simple as it sounds, this is absolutely true. Visuals create connections and better engagement than only written content ever could. Considering how fast life has become for many of us, it is easy to see why as well. Where visuals can provide quick information about the topic and even offer a sneak peak of what the written content has to offer, plain old written content will take much longer for people to fathom its true meaning.

Content these days needs all the help making sure people read, see and hear whatever it has to offer. Visuals specialize in connections and engage people with what they have to offer.

These connections can be built upon visitor’s requirements, emotions, preferences and behavior. Established connections become stronger once users engage with the content and interact with it in detail. This is the basic successful idea marketer’s work for when trying to develop brand identity for certain brands with a boosted user engagement.

2: Humans Prefer Visuals by Nature

We humans are based around what we can see and we can hear. Being the visual creatures that we are, visual content has the best chance of becoming attractive for us in more ways than one. It is in our nature to become more attached and attracted to visual everything and content is no exception at all.

With more and more ways of visual content coming up that not only fulfil their purpose for marketers but are also much more attractive than ever before, it is easy to see why visual content gets all the hype on the internet. Especially when you consider modern devices and their abundance like smartphones or tablets, well done visual content can engage practically everyone it is targeted for.

Social media content, web content or any other form of content sharing falls under this category. Most visual images or videos based posts across all platforms get viral easy with same being true about web content as well. Top content creators across all domains specialize in all domains of content generation and focus on human preference towards visual content as much as they possibly can.

3: Visual Content Figuratively Generates More Organic Visibility

Google is one of the search engines that are constantly evolving. So is the way their users interact with various information. With much more awareness in using Google’s search practices among general users, they’re much more familiar with what they need to search to get desired results. People are now able to search organically to find what they are looking for.

It is a marketer’s job to consider all distinguishable factors with also the best way their messaging can be displayed in shape of content with a firm grip on how everything appears visually on their sites including:

• All webpages
• Search results
• Social media

Consider the example of snippets as they appear in Google searches. When using compelling visuals for them, they are bound to perform much better boosting click-through rates for content that has images in it. Google keeps updating the way their platform both performs and gets presented to users, continually also updating the way us humans interact with it.

Since the surface area for visuals has been increased, visual content has much better chances to be seen. Voice search continues to grow in addition to more than half the percentage of searches originating from a mobile device. This only adds more chances of visual information to be seen in a more attractive way since mobile based web-pages always display images and videos in an enhanced way. Your rich media content only displays better when you factor in that search results vary based on device up to 80% of the time.

Also adding to this is the fact that more than three times the number of backlinks are earned by posts with vides in them boosting your search engine ranking ever so much at the same time.

4: Visual Information Gets Memorized Easily

Additional to being very attractive at first sight, visuals are also much easier to remember with information that usually sticks in the brain rather than flowing right through. When you place attractive visuals in shape of images or videos within well researched authentic content, all of it has a much greater chance to resonate with its readers over time.

Visual aids are also great for human learning. You see kid’s school learning with as many visual aids as possible for that exact reason. Taking facts and numbers into account, visual aids boost learning by no less than 400% and can be processed up to 60,000 times faster than plain text. This is solely because the human brain has adapted a way of learning that depends on visuals. From our great ancestors that didn’t have any texts to read, the human brain took shape to learn from visuals and process visual information far faster than any other form of it.

However, for web content, visuals alone would not be sufficient as well. A right mix of visual and text based information has to be place where visuals do the job of attractive attention and text does the job of persuading people into considering mentioned products or services. These two work hand in hand in order to achieve their desired purpose.

5: Visuals Specialize in Capturing Short Attention Spans

This is a rather obvious one but when you consider how visual information is beneficial for content, its ability to capture short attention spans is probably the most important one. Where only text based content is quite regularly breezed through with a lot of the time people not even reading through it at all, visual information draws us humans in capturing their attention for that much important short span of time.

Research shows that average humans are very easily distracted. You only have a few moments to capture their attention and lock them in your content. This can be best achieved through visuals such as images or short videos. For web based content, it is important to have a visual highlight right at the top from where it can grab people’s attention without wasting much time at all. You got to draw their attention in your content and keep them there for as long as possible.

Here again, once users or visitors are locked in, your content needs to be completely relevant and informative overall. All visuals and text based contents need to highlight the true purpose in your reading material keeping users on the page for as long as possible. While designing your content, you should always keep in mind that user’s attention is easy to lose, grab it while you can and keep hold of it however you can using visuals.

6: Visuals Lead to Better Lead Generation

Why do website owners or SEO experts post content on the web? It is simply there to engage users and that job is done best with content that is made attractive and functional with visuals. The principal is simple, visual content provides more user engagement and user engagement in turn enhances your business leads.

One of the most critical components of your marketing strategy is to get as many leads as possible. All the above attractions visually enhanced content can bring lead up to this final major consideration. Lead generation is the ultimate goal for marketers and visual content is far more likely to be clicked through. In fact, BaseCamp A/B test also highlighted this correlation between images and conversion rates by comparing sign-up pages before and after human images were used. Sign-up forms got filled more than two times when images were added to same pages.

For organic searches, people are more likely to click on a business with images on their pages or snippets with a ratio of 60%. However, quality of product images plays a vital role here and engages more users with higher quality real life relatable images. This explains the fact that people before anything else see images on webpages including their product titles and can either like it to read other content and eventually click for purchase or leave the page if they find those images to be not helpful.

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