5 Tips For Successful Content Marketing in 2017

It’s 2017 and our current marketing climate is “Content is King” because content is evolving so fast and content marketing has become more important for businesses than ever. That’s why we need to build an effective content marketing planning & strategy not for this year but for 2018 and beyond.

 Here are some tips that lead to success:

1.Think Before You Plan

Before making content strategy, it’s important to think why you need a new piece of content then set your goals. Simply, by spending time brainstorming and discussing with your team members or with the client, you can get the reasons for the creation of new content.

It’ll help you to understand what is interesting for the audience and what they want to know.

So, before starting content strategy, it’s important to think what are the reasons or why you’re creating new content.

2.Ask Questions

Gone are the days, when content marketers created new content piece  just with little  information, its 2017 and now you need to change your approach. Yeah, it’s time to do research and conduct interviews, ask questions before you pull everything together.

By meeting your stakeholders, interviewing the customers and discussing with the customer care team, you’ll better understand the needs and expectations of customers or audience, enabling you to create good content exactly what they want to read.

3.Invite Someone Else To Be Part Of Your Writing

It’s better to partnering with someone who is an expert in the subject for which you’re writing. So, find someone else, invite and include them in your writing and share your ideas. They’ll give you some extra insights and their involvement will work as a third party endorsement.  

Of course, they’ll give suggestions and boost your contents’ credibility.

 It’s significant to partner with someone who are likely to share your content with their network, allowing you to reach out bigger audience.  

4.Share Your Content

When you write down good and engaging content, then you need to focus on your distribution plan. Because now just posting content on your blog, website or on social media platforms is not enough.  

To really make an impact, you must invite influencers (you’ve partnered with) to share your content on their networks because they speak louder than your content alone.

For some other new places, check your analytics accounts and  look at your referring sites, there’re chances you may find some new places where you can share your content.

By reviewing your competitors and industry leader’s content strategy and promotion plan, you’ll surely map out a distribution plan that’ll work you.

5.Less Is More

By following above mentioned tips, you’ll write good pieces of content because you know what is interesting for your audience or how your audience consumes content.

 After understanding all these things, you may develop fewer, but excellent content pieces overall, meeting your customer’s needs. Quality is the key, by focusing and engaging customers on your main channels, you can do more with less.

These tips will help you plan an effective and real content strategy, that work for you along the way.